Directive Agency
JULY 17, 2019
We decided to prioritize content marketing funnel tactics. In this post, I’ll walk you through our entire CRO project and review how you can utilize strategic design to build more revenue for your company but utilizing the content marketing funnel. Where should the CTA banners go? Determining actionable goals.
SmartBug Media
JULY 13, 2020
However, this tool allows developers to add CSS classes to rows and use CSS to override this default behavior, if desired. However, because layout is determined at the page level in this tool, all responsive styles are done in-line as opposed to using CSS classes. In building a hero banner, we found DnD generated 71 lines of HTML.
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ClickZ
JANUARY 2, 2021
Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Content marketing – 39%.
PathFactory
MAY 5, 2021
This is a common experience for B2B buyers, and we as marketers have only ourselves to blame. We’ve built impressive websites and deployed world-class content with the express purpose of enabling our funnels, rather than enabling our buyers. We all know what content marketing is. Not anymore.
KoMarketing Associates
FEBRUARY 4, 2021
Ascend2 recently published the results of its “Email Marketing Optimization Survey,” and statistics showed that the majority of marketers (50%) are still only “somewhat successful” at achieving their email marketing goals. This is compared to 38% of best-in-class marketers who said the same.
Bannerflow
APRIL 15, 2021
A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Why is creative marketing important?
Content Marketing Institute
JANUARY 16, 2019
Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Few content teams can function without a content calendar – especially in an enterprise environment.
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