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Survey: 50% of Marketers Are Still Only ‘Somewhat Successful’ with Email

KoMarketing Associates

Ascend2 recently published the results of its “Email Marketing Optimization Survey,” and statistics showed that the majority of marketers (50%) are still only “somewhat successful” at achieving their email marketing goals. This is compared to 38% of best-in-class marketers who said the same.

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The 5 Step Guide to Creative Marketing and its Importance

Bannerflow

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Why is creative marketing important?

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.".

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Few content teams can function without a content calendar – especially in an enterprise environment.

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Big B2B ideas from the #B2BSMX conference

Biznology

Plus, the system also tracks visitor behavior, for a higher level of content marketing measurability. SnapApp, which introduces interactivity—like questions—to web pages, blog posts and all kinds of content assets. Your web-based output is instantly updatable—a great convenience as product features and functionality change.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Make Content More Than Drivel.