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Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

KoMarketing Associates

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. and 10 p.m.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Here is who we are, what we sell and why we are better.

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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

Potential customers can read the article for new ideas they can use in their everyday life, and they just happen to learn about your industry credibility too. Leaving sufficient research out of the conversation. CMOs can help themselves by pushing back against requests they know won’t work, with the research to support it.

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What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

Marketing Insider Group

To see it in this legacy advertising industry publication, though, took me aback. As I read, I found myself nodding in agreement as I realized that here was someone – in the marketing and advertising industry, no less – that saw the same trends that I did. I had to read more. surprising outcome: their sales increased !

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How reducing your carbon footprint can save you money and increase ad impact

Martech

Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Quite a bit. So here is the conundrum.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

And research shows, your customers are already searching for video demos. 43% of B2B buyers use online video to research products or services for their business ( source ). YouTube also allows you to include social icons in your banner so you can provide easy access to your company’s other social media accounts.

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