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SmartBug Media
JUNE 30, 2020
There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.
Biznology
AUGUST 17, 2018
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. The post Keeping up with ABM: tips from the FlipMyFunnel conference appeared first on Biznology.
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Zoominfo
JANUARY 15, 2021
The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Attending virtual conferences is one way to gain exposure within your industry. After a year like no other, here we are in 2021 still standing.
Customer Experience Matrix
OCTOBER 1, 2011
My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. The Shopper Technology Institute's LEAD Marketing Conference offered telling insights to where it all goes next. That’s pretty low and the targeted offers industry needs to push prices up to make it work. Here’s his report.
Martech
JULY 13, 2021
Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. Engaging with doctors at the point of care.
Webbiquity
OCTOBER 16, 2018
Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.
Lake One
OCTOBER 26, 2023
Both departments work together with a singular focus – to meet the needs of high-value accounts. Your unified team has then worked together to build out an account plan for how you want to engage these accounts (what channels, who, with what message, when, with what expected result etc.) Like fishing with a spear.
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