Launch Marketing

JUNE 28, 2023

It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Have you found a top B2B marketing news item we haven’t yet covered? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Newsletter 98

Newsletter Spending Linkedin B2B Marketing 98

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. ABM doesn’t care about the thousands of followers you gained on Twitter. Focus on the Buyer.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago. Custom Images. Oftentimes, these types of images aren’t difficult to create.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. What Are SERP features? Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. ThingLink – If you are looking for an easy way to tag things inside an image with links to documents, videos, music and more, ThingLink is for you. Twitter – Twitter is also a social channel that can be used to promote content.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Bonus Point: Tag Everything and Re-market in other Platforms.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Do you have questions about B2B online marketing best practices? but only if it makes sense.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. For example, instead of targeting a particularly competitive term like “marketing automation,” start by targeting a more specific term like “b2b marketing automation examples.”.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Launch Marketing

DECEMBER 23, 2020

Social media has become the norm and B2B organizations should be on social media. When creating a social media strategy and content for Twitter , there are certain things to keep in mind to achieve established organization goals. Download the B2B Messaging that Matters eBook. Twitter has a built-in function called “Quote Tweet.”

B2B Marketing 108

B2B Marketing Tips Planning B2B 108

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Set these up using the rel+canonical tag. Guest post by Mathew Jade.

SEO 274

SEO Traffic Tips SERP 274

KoMarketing Associates

MAY 13, 2020

If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Ideally, the title of the content (including the H1 tag) will be the target query itself. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags.

Features 165

Features Google B2B Marketing Top of Funnel 165

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. The survey revealed a striking contrast between occasional and heavy Twitter marketers. Related posts.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. Tags: Social Media.

Twitter 100

Twitter B2B Marketing BtoB Effectiveness 100

Webbiquity

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. • B2B Small to Mid-Sized Businesses (B2B SMB). •

Twitter 100

Twitter Digg SMB B2B 100

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Without further ado…. Social Networking.

Paid Content 133

Paid Content Social Media Media B2B 133

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research. Twitter makes sense, as well. Image: CMI.

Growth Marketing 357

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 357

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

LeadSloth

MARCH 6, 2010

I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#. It is clear most of the nominees belong to the Twitter elite, with Twitter Grades in the upper nineties. Tags: Demand Generation marketing automation twitter. BridgeGroupInc. BrianJCarroll. B2B_MarketingPR.

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. appeared first on B2B Marketing Blog | Webbiquity. Make a purchase!

Social Media 360

Social Media Advertising Channels Media Business 360

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Create an accurate title tag that includes primary keyword (<70 characters long). Keyword optimize ALT tags and image file names.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. This couldn’t be further from the truth.

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

KoMarketing Associates

AUGUST 10, 2017

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. Unlike Twitter, where users can market themselves with a descriptive name and a handle name , you can only use one name on Weibo. Tag Your Profile and Use QR Codes.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 102

Ad Building B2B Business Skype 102

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. B2B Marketing Takeaway. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Work Management Twitter 71

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100