KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Title tags might be the most important, individual factor on a web page or post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

MAY 13, 2020

As a content marketer, I see these as empty plots of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Ideally, the title of the content (including the H1 tag) will be the target query itself.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

AUGUST 10, 2017

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. With a comprehensive Weibo marketing strategy, you can build your Chinese online presence quickly and engage with your target customers in real time. .

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. That said, several factors should be considered when implementing multilingual content in the B2B website.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. How do you do this?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. Followers: 35.8k.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

B2B Marketing Traction

DECEMBER 22, 2010

Several of our new B2B clients came to us with this very frustration. So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

APRIL 20, 2017

While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. Make Sure It’s Worth The Effort.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Any other ideas about how to deal with legacy B2B content? Connect with us on Twitter !

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Online Offer. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

EMagine B2B Blog

JANUARY 24, 2014

Most B2B websites today are built on and open source CMS. WordPress works wonderfully for most B2B websites! With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content Management System (CMS).

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. This is another way to help establish authorship: On your website, make sure you have Google Authorship set up ( using the rel=author tag in author bylines).

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Ekaterina Walter (Business and Marketing Innovator).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

KoMarketing Associates

DECEMBER 30, 2013

Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Open Graph Tags. This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. Schema Markup.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Implement meta tags. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

KoMarketing Associates

FEBRUARY 19, 2019

It turned out that new pages were rolled out but the no index tags were never removed from the staging version. As part of my daily routine, I check Twitter in the morning (my list of SEOs can be found here ) and if time allows, I spend my lunch hour reading through my Feedly. In the world of search, you never know what may happen.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

KoMarketing Associates

JANUARY 26, 2016

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve.

Social Media 96

Social Media Media B2B Tips 96

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. The use of natural language in page tagging and throughout content will be essential for search engine optimization. As we know, the online marketing landscape is constantly changing. It all seems simple, right? Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100