Pair of surveys show why B2B tech needs to work on their customer marketing efforts
Sword and the Script | B2B
MAY 28, 2024
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.
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