ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

Newsletter 96

Newsletter Marketing & Strategy Work Management Opt-out 96

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? But Twitter is still a core part of most B2B social media marketing strategies. 82% of B2B content marketers use it according to recent research from The Content Marketing Institute. It’s an easy mistake to make. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

Vision6

JANUARY 11, 2023

In fact, according to the Content Marketing Institute, 87% of B2B marketers use email as an organic content distribution vehicle. Helpful Content Ideas For Email Newsletters. Want to avoid text-heavy articles for your next newsletter? Grammarly embrace visualised information in this email newsletter example below.

Newsletter 98

Newsletter Case Studies User-Generated Content Paid Search Agency 98

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Binary Demand

MARCH 19, 2024

[ps2id id=’overview’ target=”/]Demand generation examples are the secret sauce for creating a buzz around B2B lead generation companies and captivating potential customers. This blog post will dive into real-life B2B demand-generation campaign examples, crushing it with their demand-generation tactics.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

Marketing Craftmanship

NOVEMBER 9, 2018

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Webbiquity

SEPTEMBER 20, 2021

B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building). This post outlines everything you need to know for running a successful B2B lead generation campaign. What is B2B Lead Generation? 8 Ways to Generate B2B Leads.

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

Curation 78

Curation Newsletter Content Deliverability 78

ClearVoice

JULY 6, 2022

Email newsletters are perfect for promoting offers, nurturing leads, collecting feedback, and increasing brand awareness. However, newsletter campaigns aren’t a plug-and-play solution. You need to develop a detailed strategy to reap the full benefits of newsletters. What is a newsletter content strategy?

Newsletter 72

Newsletter Practices Best Practices Business 72

Lake One

AUGUST 16, 2023

That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. AI Tools We Used: To write the Lake One newsletter entirely with AI, we played around with a few popular AI tools. Why We Used AI to Write an Email Lake One is nothing if not curious.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

DivvyHQ

SEPTEMBER 18, 2020

As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Here are some ideas to reinvigorate your newsletter if you feel like it's fallen into a sad state. Even more-so when they're actually good (and useful).

Newsletter 64

Newsletter Paid Search Agency Companies B2B 64

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

MARCH 30, 2024

Develop your ideal customer profile or B2B buyer persona to help you develop the right message. Send Email Newsletters You probably already get several email newsletters every day and understand how powerful they can be if done right (and how annoying if done wrong). What do they care about?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. And you’re B2B. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Excelsior Research

OCTOBER 5, 2022

Why meta newsletter is shutting down? Why meta newsletter is shutting down? The reason behind meta newsletter is shutting down. Why meta newsletter is shutting down? But recently the announced shutting down of the meta newsletter feature in the coming months. Why meta newsletter is shutting down? Conclusion.

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

Webbiquity

JUNE 29, 2021

Automation can play a powerful role in driving your B2B brand forward. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. B2B sales don’t happen overnight. Guest post by Natasha Lane.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Launch Marketing

OCTOBER 21, 2020

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. When addressing your newsletter audiences, messaging matters. Sign Up Form.

Newsletter 80

Newsletter Tactics Trigger Marketing Marketing Prospects 80

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Content4Demand

AUGUST 5, 2020

I love newsletters, but I don’t see a lot of them these days. The thinking is that people don’t have the time to read them, but newsletters aren’t really long-form assets. If you aren’t publishing newsletters, here are three reasons why you need to start: Post-Purchase Engagement & Nurture. An Always-Open Outbound Channel.

Newsletter 79

Newsletter Peer-to-peer Work Management Marketing Management 79

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. There are so many reasons to make email newsletters a priority.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Mereo

AUGUST 27, 2020

You know an e-newsletter is worth its value when it appears in your inbox and you are actually intrigued, perhaps even excited, to open it. I cannot say there are many e-newsletters like that that I receive. The E-Newsletter to Keep a Pulse on the National B2B Market. This e-newsletter is your visibility to this.

Newsletter 59

Newsletter B2B Best Practices B2B Marketing 59

Marketing Craftmanship

MARCH 21, 2014

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. MYTH #1: Your Firm Needs a Client Newsletter.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Scoop.it

MARCH 3, 2022

This is where email newsletters come in handy. Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing? In fact, 81% of B2B marketers say their most used form of content marketing is email newsletters. We will walk you through the nitty-gritty of email newsletters in this post.

Newsletter 79

Newsletter Email Marketing Top of Funnel Paid Search Agency 79

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Email marketing is the go-to channel for many B2B marketers. Clean up your email list.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Optinmonster

NOVEMBER 2, 2021

Are you trying to learn how to make money from your newsletter? Because in today’s post, we’re going to teach you how to make money from your newsletter. Before we do, though, let’s get clear on the types of newsletters you might try to monetize. 5 Types of Email Newsletters. Ready to get started?

Newsletter 76

Newsletter Tips Cross-Selling eCommerce 76

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Top Rank Marketing

APRIL 10, 2024

In B2B marketing, this proof is even more important — and harder to quantify. This guide features 20 of the most common B2B KPIs. 20 B2B marketing KPI examples We’ve grouped these metrics by category to make them easier to browse. Marketers of every stripe are feeling the pressure to prove the ROI of their efforts.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M.

B2B 56

B2B Demand Generation Agencies RSS B2B Thought Leadership 56

Valasys

NOVEMBER 23, 2022

LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . LinkedIn Newsletters: What are they and why should you have one . LinkedIn newsletters are basically a type of longform content. How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40