KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Webbiquity

NOVEMBER 11, 2021

Weathering your first few years as a B2B startup can be difficult. B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. Here are five points you should cover to scale your B2B business effectively. Scaling a B2B business revolves around delivering value to your customers.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Social Media 127

Social Media Linkedin Allocation Studies 127

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. In addition to increasing their overall email marketing budgets, almost a third of marketers surveyed say they expect to hire more email personnel in 2022.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Use both current and lifetime customer value.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Marketing Insider Group

APRIL 19, 2021

In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. But, we’re a B2B company,” you protest. Creating a brand voice that engages your audience’s hearts as well as their heads is a critical aspect of marketing, even for B2B technology brands.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! You’ll also find details about which media rivals television in terms of consumption time, and you will see data that documents which lead-scoring techniques B2B companies are struggling with. Learn more.

Studies 59

Studies Research Planning Television marketing 59

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. Even if yours is a B2B company, emotion comes into play. Listen to them and enter into conversations when you see an opening.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

DiscoverOrg

JANUARY 15, 2019

Are there differences selling to men and women in a B2B sales process? But that’s the B2C space,” you might be thinking. “In In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In a similar study by HubSpot. million people.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B Marketing 136

B2B Marketing Branding Brand Identity B2B 136

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. But the rule is accurate in a general sense: Virtually all B2B companies have far more out-of-market prospects than in-market prospects.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Zoominfo

AUGUST 1, 2018

53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1. billion in 2018 ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. The EU and California laws require companies to provide people with a way to exercise their rights, something 44% of the 5,175 businesses surveyed failed to do. for B2C vs. 10.3% for B2C vs. 10.3%

Privacy 144

Privacy Privacy Protection Business Case Studies 144

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And above all, customers?

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

B2B Marketing Directions

JULY 9, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) Here are some of the major findings from the survey. The picture on staffing was similar.

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag , president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee Odden.

B2B Marketing 84

B2B Marketing B2B Co-Registration Conference 84

B2B Marketing Directions

FEBRUARY 20, 2022

Astute B2C marketers have long recognized the value of this head start, but many B2B marketers don't fully appreciate the advantage it creates. And unfortunately, many of the currently popular B2B marketing practices and techniques largely ignore it. Does This Apply In B2B? The study defined the Pre-Decision stage as ".

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Vision Edge Marketing

APRIL 11, 2023

HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals. 73% of participants in a PwC study say that a good experience is key in influencing their brand loyalties. We believe that to be successful, all brands need to be authentic.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. This year 23% of B2B firms said their stack was several, unconnected disparate platforms. Services: 19.3%

Spending 99

Spending Customer Satisfaction B2B Marketing Customer Surveys 99

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. The digital revolution in B2B is creating new ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . This is a Customer Satisfaction Survey built using Outgrow’s builder.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104