ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Networking Strategy.

Webinar Metrics 257

Webinar Metrics Organization Marketing & Strategy Merchandising 257

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. During the Event.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 109

Social Media Template Work Management Marketing Management 109

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. LinkedIn has a professional audience.

Social Media 166

Social Media Promotion Media Clickthrough 166

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Of course, one of the biggest challenges when hosting a Facebook event is spreading awareness of the event to both new and existing audiences. How to Promote an Event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Other people’s audiences. Basic Ways to Promote Your Webinar.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

BenchmarkONE

MARCH 18, 2021

In the digital age that we live in, traditional methods of promotion can often be overlooked. Social media. Social media is one of the most essential tools of this generation. But social media can also feel like a vast ocean that is difficult to maneuver. Video Production. Traditional Approaches.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Either way, know what you want to achieve before diving in.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

Heinz Marketing

MARCH 24, 2021

While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. Email Promotions. Where to start.

Promotion 80

Promotion Banners Ad Exchange Opt-out 80

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 96

Social Media SEO Optimization Media 96

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. Which videos yield the most subscribers?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. Quuu Promote.

Promotion 95

Promotion Aggregators Advertising Mediums Youtube 95

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Bite-sized videos. To figure out what performs the best among your audience, you’re going to need to experiment. Customer photos.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. and Canada found on LinkedIn.

Linkedin 75

Linkedin Paid Search Agency Ads Campaigns 75

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Promoting a business or company.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Live videos.

Youtube 138

Youtube Trends Marketing & Strategy Content 138

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. On top of that, consumers also find short-form video 2.5x

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success? Influencers.

B2B Marketing 130

B2B Marketing B2B Planning B2B Thought Leadership 130

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. How do you make sure you don’t get lost in the noise and provide true value for your brand’s audience?

Promotion 83

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 83

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Campaigns 141

Campaigns Examples Design Planning 141

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Run a Paid Promotion on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Sprout Social.

Budget Programs 122

Budget Programs Video Marketing Tools Marketing & Strategy 122

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

BenchmarkONE

MARCH 18, 2021

In the digital age that we live in, traditional methods of promotion can often be overlooked. Social media. Social media is one of the most essential tools of this generation. But social media can also feel like a vast ocean that is difficult to maneuver. Video Production. Traditional Approaches.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52