Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Affiliate sales support independent publishing.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? As their audience grew, so did their revenue.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. The strategy behind paid ads is to drive users to your owned media. Fast lead generation and traffic to owned media. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Quick Takeaways. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. As a reminder, first-party data comprises the behavioral data of users as they interact with your owned online properties. Contextual advertising requires no cookies or private user information.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Image: IAB. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Go Beyond SEO

APRIL 16, 2024

It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. By incorporating user-friendly features and functionalities, you can provide a seamless browsing experience that encourages visitors to explore your services further.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Martech

OCTOBER 4, 2023

This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools. In 2022, 90% of X revenue was generated through advertising – so this decline had a big impact on profit. Powerful marketing. Stay tuned. Get MarTech!

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. To maximize this opportunity, align your blog topics with current news and trends in the industry. Now, envision what the next generation of customers is currently doing. How do I choose a blogging platform?

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. However, you can’t simply rely on content curation to engage your audience.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Planning 116

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Looking for a CDP?

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For consumer brands, it’s an opportunity to glean deep insights into user behavior, preferences, and emerging trends in niche groups.

Communities 123

Communities Top of Funnel Word of Mouth Enterprise Management 123

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. NLP technology has improved to the point where it can more accurately give users results despite the many ambiguities of human language—idioms, sarcasm, metaphors, and so on.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. Source: DataReportal 2.

Curation 80

Curation Brand Identity Branding Content 80

SocialPilot

JANUARY 14, 2024

You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Drag-and-drop and natural language generative AI interfaces help you create, test and build segments quickly. Open the report What is first-party data advertising?

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Top Rank Marketing

NOVEMBER 3, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope that you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Social Media Today U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. The baseline signal of credibility is being brand-agnostic and user-focused.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. Twenty-five percent of retailers are generating more than $100 million in revenue from their media networks.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

ClearVoice

MARCH 31, 2023

Artificial intelligence and machine learning are emerging technologies disrupting industries. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. Generative AI is useful for helping the content creation process, but AI requires the human element. The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105