Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 202

Social Media Promotion Creativity Media 202

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. 5 Major Content Curation Principles for Online Retail Brands. Find a Golden Mean.

Curation 55

Curation eCommerce Content Marketing Branding 55

Convert

DECEMBER 2, 2020

There are signs, though, that this kind of AI-driven curation is losing ground among consumers. Take Amazon Prime video as an example of this. To see why, take a look at the slew of rapidly-growing companies that now offer genuinely curated selections of products and services. Curated product recommendation on JustFab.

Amazon 88

Amazon Curation Personalization eCommerce 88

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Social curation and bookmarking sites. How brands can use social networking sites: Post, share and respond to audience content. Video sharing sites. Should you focus on photos?

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. Quuu Promote.

Promotion 92

Promotion Aggregators Advertising Mediums Youtube 92

Hubspot

APRIL 22, 2019

90% of Pinterest users say Pinterest helps them decide what to purchase -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest. Promoted Pins. Promoted Video Pins.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts. Data reports.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Scoop.it

AUGUST 29, 2019

At its core, employee advocacy is the promotion of a company by its employees. Employee advocacy promotes your company across many areas: Lead generation and sales. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Attracting new recruits.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Research almost always helps decipher what kind of content resonates with an audience, or potential target audience, so don’t miss this step. You need content, so you must create it and you must curate it.

Social Media 65

Social Media Media Curation Content 65

Martech

JANUARY 18, 2024

This helps brands create personalized and recognizable video content that appeals to their audience. It generates personalized copy based on the target audience, persona, or account, and users can guide the AI with prompts and edit the content. Typeform’s Formless creates conversational forms that can ask and answer questions.

Marketing AI 101

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 101

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Bite-sized videos. To figure out what performs the best among your audience, you’re going to need to experiment. Customer photos.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Sprout Social

DECEMBER 8, 2022

Yes, that’s right—it’s more than just tossing videos together. A playlist on YouTube is a collection of videos typically curated based on themes. You can use playlists to categorize content and help viewers discover specific videos. Videos included in a playlist have more chances to show up as suggested videos to viewers.

Youtube 94

Youtube Curation Click Rate Video Marketing 94

Scoop.it

APRIL 13, 2023

720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. billion active users, and 68% watch a video to help them make a purchase decision. YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 99

Social Media Features Media Curation 99

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Sometimes, the right time to reach your audience is when they’re not shopping. The introduction of video posts, multi-image carousels, Stories, and now shopping capabilities has significantly expanded Instagram’s value, particularly for content marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. Your audience will appreciate your relentless pursuit of excellence.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 95

Advertising Agencies Lead Ranking Youtube Blogger 95

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. This means that businesses are limited in their ability to create a more customized experience for their audience. The obvious competitors are Instagram and Twitter.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours. Instagram Stories.

Social Media 136

Social Media Media Curation Twitter 136

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. However, the environmental impact of promoting overconsumption is a growing concern. The cereal faces a boycott after promoting equity, diversity, and inclusion on its boxes, urging kids to practice pronouns.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

ConvertKit

OCTOBER 21, 2020

With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. Should I send curated links, or write something new every week? Connect with your audience. But consistency is key when it comes to growing an audience.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. Tip 7: Set an internal promotion schedule. It’s key to reaching untapped audiences, while getting your employees more engaged.

Linkedin 113

Linkedin Paid Content Tips B2B Thought Leadership 113

Unbounce

DECEMBER 1, 2021

These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. Since Twitter only uses its ad network, Twitter Ads are your only shot at reaching this worldwide audience. Google’s top advantage is its sheer scale. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

NOVEMBER 30, 2023

Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. It is also a great idea to set up your business digital card to curate your brand’s social proof. It always helps a brand look more relatable and trustworthy!

Social Media 105

Social Media Advertisements Advertising Tools 105

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Oktopost

FEBRUARY 19, 2024

In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. The number one rule for advocacy is to always be where your audience is. This does not mean you should ignore other networks, especially if your audience tends to flock to other social channels.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Animalz blog

MARCH 21, 2024

Content is created to serve an audience, prioritizing timeliness over evergreen utility. We’ve never overly focused on SEO, but our thought leadership helps us stand out and build real affinity with our audience. So when the ranking winds inevitably shift, they still have a direct line to their audience.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Video ads on Facebook result in 20-30% more conversions than image ads.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Retailers like Walmart and Target held promotion events alongside Amazon Prime Day, with their events spanning seven and four days, respectively.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 40

Social Media Linkedin Thought Leadership Media 40