Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 199

Social Media Promotion Creativity Media 199

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Scoop.it

DECEMBER 1, 2020

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. You can use e tools like Scoop.it

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Find a Golden Mean.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. No problem. Why, you ask?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Scoop.it

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. Intellimize creates and optimizes landing pages.

Marketing AI 102

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 102

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This act of finding good content and sharing it is known as content curation. But…isn’t promoting your own content akin to talking about yourself? Which Works Best, Curation or Creation?

Curation 166

Curation Research Sample Click Rate 166

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 259

Paid Content Advertising Agencies B2B Marketing Marketing AI 259

Scoop.it

AUGUST 29, 2019

At its core, employee advocacy is the promotion of a company by its employees. Employee advocacy promotes your company across many areas: Lead generation and sales. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Attracting new recruits.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

xiQ

NOVEMBER 11, 2015

Marketers overwhelmingly agree that content marketing is the most cost-effective way to build loyalty and brand awareness, drive customer engagement, generate and nurture leads, and boost sales. Many marketers are turning to content curation to augment their content creation efforts. The Benefits of Augmenting Creation with Curation.

Curation 62

Curation Content Marketing Best Practices Content 62

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

xiQ

NOVEMBER 11, 2015

Marketers overwhelmingly agree that content marketing is the most cost-effective way to build loyalty and brand awareness, drive customer engagement, generate and nurture leads, and boost sales. Many marketers are turning to content curation to augment their content creation efforts. The Benefits of Augmenting Creation with Curation.

Curation 48

Curation Content Marketing Best Practices Forrester 48

Liveintent

JANUARY 12, 2022

Now, while you won’t be able to deliver chocolates, flowers, heart candies, and witty love notes to each customer — wouldn’t that be nice! — This way, you can share the love at scale and increase your chances of sparking a connection with each customer. Custom packages. Here’s how to make it happen.

Advertising Agencies 126

Advertising Agencies Newsletter Opt-out Custom Publishing 126

Liveintent

JANUARY 25, 2022

Considering that 91% of consumers are more likely to shop with brands that provide relevant recommendations and offers, you don’t want to miss out on the chance to connect with potential customers by losing the ability to personalize your ads. LiveIntent’s Curated Marketplace. Inventory packages in action.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. “We’d love to help our clients create something similar,” I told him.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Lead Generation Paid Content 147

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Marketing Insider Group

JANUARY 16, 2023

You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Bluetext

MARCH 19, 2024

Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. This requires having the data that gives them a deep knowledge of their customers.

Curation 105

Curation Purchase Pricing Price 105

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

MARCH 21, 2022

Guides are a collection of published posts featured on your Instagram profile. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. That’s where Instagram Guides come in.

Examples 101

Examples Curation Communities Ideal Customer Profiles 101

Liveintent

DECEMBER 7, 2021

Advertisers can choose from a selection of ready-made inventory packages or build their own custom packages — all to maximize scale and relevance. For example, in anticipation of the holiday season, a brand might distribute ads promoting Black Friday and Cyber Monday sales inside publisher newsletters that contain Black Friday-themed content.

Advertisements 71

Advertisements Advertising Top of Funnel Funnel Advertising 71

seo.co

SEPTEMBER 27, 2021

But if you’re promoting a new brand or product, you can get away with linking an older mention. If you can create customized affiliate links, you can generate many links deep on your site to product pages; this is what many SEO gurus dream of! Curate Content. Of course, in the ideal world, this mention happened recently.

Ad Building 97

Ad Building Curation Content Link Building 97

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 86

Paid Content Campaigns Examples Advertising Agencies 86

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand Identity 101

Brand Identity Branding FAQ Content 101

Scoop.it

APRIL 13, 2023

Also, define the best time for your videos to publish. Remember: videos get the maximum views in the first 48 hours after publishing; the more views you get during this time, the more YouTube will recognize your content as significant for others. Create a custom thumbnail for each asset to help your content stand out.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 Content curation is about filtering the stuff that people really need from out of all the noise around it. Content curation is about filtering the stuff that people really need from out of all the noise around it. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Scoop.it

DECEMBER 22, 2020

Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. It’s a useful effect if you want to encourage customer loyalty or just make your brand known to a wider circle of people. · Brand reputation. Curation and Distribution.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Scoop.it

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. It’s hard to define, it’s hard to measure, and it’s definitely hard to achieve, even with the best content curation strategy on your side. The Value of Customer Loyalty. Total value. .

Brand Identity 83

Brand Identity Branding Loyalty Paid Search Agency 83