Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audience still felt the impact a week later.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. Because audiences today are savvy; they educate themselves. They’re all over digital content and online channels.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You’ll attract better clients with journalistic content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. And YouTube videos can only take you so far. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Search Volume Still Works. Audience Insights Drives Relevancy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

MAY 24, 2023

Use advanced search features to get insights into your competition, audience, and website. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Note that this feature often won’t work on smaller domains.)

Search Marketing 293

Search Marketing Google Optimization Tips 293

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This authenticity didn’t go unnoticed.

Barriers 127

Barriers Brand Identity Branding Content 127

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO.

Creativity 87

Creativity Optimization SEO Content 87

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 91

Campaigns Work Management Content Transparency 91

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Scoop.it

APRIL 13, 2023

720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. billion active users, and 68% watch a video to help them make a purchase decision. YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But you can’t just plug them in and sit back while they do all the work. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

ClearVoice

MARCH 17, 2023

You just know your audience is going to love this. You know this is good content. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? What is a content distribution strategy?

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

ClearVoice

APRIL 17, 2024

Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52