Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Search engine optimization (SEO) is one of the keys to online success.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Sharpspring

JUNE 15, 2022

Create diverse content , like videos and images to take up more space in your brand-driven SERPs. Answer questions in the People Also Ask boxes in your on-site FAQ or knowledge base. Your goal is to control as much of your branded SERPs as possible, so talk about your product and brand: Further reading: What is a Content Map?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Go Beyond SEO

MARCH 20, 2024

Amplify Visibility takes a data-driven approach to their PPC campaigns, leveraging advanced analytics and industry insights to drive success. Data-Driven Optimization: PPC platforms provide comprehensive analytics and reporting, allowing you to track the performance of your campaigns in real-time.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Since the first time it was tested in August 2015, SERPs with PAA questions have grown between 40 and 42%. Our other suggestions for the best tools to use for content marketing include HubSpot , Google Analytics , Ahrefs , and Grammarly.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Sprout Social

AUGUST 8, 2023

TikTok SEO is the practice of optimizing your video content (rather than your website content) for TikTok’s search engine, algorithm and “For You Page” (rather than for a search engine results page or SERP). Hold an AMA or FAQ session to answer follower questions about your products or services.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Scoop.it

APRIL 6, 2021

Acting as a form of live FAQ section of a website, you can choose to answer questions by relevance, or by how frequently they’re asked. With this in mind, be sure to utilize analytics engines like Google Analytics or Finteza to provide rich insights into how your new visitors are interacting with your pages.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

DAGMAR Marketing

MAY 11, 2021

This initiative was created by Google in an effort to reward sites that provide both optimized content and superior user experiences with higher SERP rankings. In addition, this method enables you to send and post your results to Google Analytics. How can I measure Core Web Vitals? Conclusion. Are core web vitals important?

Google 111

Google Mobile Advertising Classified Ads CAN-SPAM 111

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

accelerate agency

AUGUST 15, 2021

And don’t think you can just pay to get on that first Search Engine Result Page (SERP). Advanced Analytics. Agencies use tools like Google Analytics to track metrics and monitor specific KPIs. . Off-page (or off-site) SEO focuses on improving your rankings within SERPs by taking actions outside your own web pages. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Moz

JANUARY 30, 2020

Cover your bases with foundational SEO Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc. FAQ, Breadcrumbs, News, Business Info, etc. Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. It's pretty cool. ? Schema markup.

SEO 74

SEO Keywords FAQ SERP 74

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. . What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Navigate the Channel

NOVEMBER 28, 2023

Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engine results pages (SERPs).

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Moz

OCTOBER 18, 2020

Do your observations and analytics data indicate that this concept is still correct? For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. Phil Rozek: Health and Wellness Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. FAQ, Q&A, and How To Verticals Debut.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. FAQ, Q&A, and How To Verticals Debut.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Moz

FEBRUARY 14, 2021

I present data from Google Search Console and Google Analytics to help my clients understand how we can influence their site's overall performance. Here are a few points that I touch on based on current click and impressions: What it means: Impressions = how often content appears, clicks = how many times people click on SERPs.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Moz

OCTOBER 15, 2018

Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs. This decimated our organic reach.

Organization 50

Organization FAQ Keywords SERP 50

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. Sign up to receive digital marketing news and special offers from OMI. All rights reserved.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Sana Commerce

MAY 17, 2023

Strengthens your brand : Appearing in the first spots of search engine results pages (SERPs) means the content you provide is considered trustworthy and high-quality by search engines. You can track these metrics using tools such as Google Analytics, SEMRush, or Ahrefs. Watch our 45-min webinar for all you need to know.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Directive Agency

FEBRUARY 28, 2022

This is not to dissuade anyone from looking for a SaaS SEO agency but rather to bring some items of consideration to the table that will help both parties in their quest for SERP domination. The communication between the SEO agency and the web developer is essential to the success of your SERP conquest. .

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Content Marketing Institute

OCTOBER 11, 2018

According to an Adobe Analytics Report shared by Adweek, consumers are more likely to use digital-assistant technology to inform a buying decision (47%), add items to a shopping list (43%), or compare product prices (32%) than to rely on purchasing-via-speaker as their primary digital shopping technique.

Activities 101

Activities Marketing AI Enterprise Management Paid Search Agency 101

Moz

MAY 1, 2019

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset. SEO Essentials Certificate FAQs.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Outgrow

FEBRUARY 14, 2023

How and when your website appears in SERPs, highly depends on the keywords you utilize. It is a good choice for both beginners and experts, comes with A/B testing functionality and real-time analytics, and offers a drag-and-drop editor as well. Proper keyword research is the first step in optimizing your website.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Moz

SEPTEMBER 8, 2020

Answers to these FAQs could help you out with common predicaments: 1) How many GMB categories should I choose? Also, pay attention to your GMB Insights, Google Analytics and any other analysis software you’re using whenever you add or subtract a category from your GMB listing. A little extra GMB category savvy. Image credit: Thom Wong.

Google 65

Google Tools Business Work Management 65

Moz

OCTOBER 19, 2020

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Sprout Social

FEBRUARY 21, 2017

Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. What it does: Google Analytics is one of the most popular web analytics tools used by SEOs and online marketers because it gives you an incredible amount of information about your website’s traffic.

Social Media 103

Social Media SEO Social Marketing Marketing Analytics Tools 103

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. Using schema can also positively impact user experience and brand perception, and boost your competitive standing in the crowded SERPs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Single Grain

FEBRUARY 15, 2022

Step 5: Add an FAQ Section to Rank in “PAA” Questions. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent. When these can’t be naturally incorporated into the body of the text, it’s a great idea to add them to the bottom of the article as an FAQ section.

Traffic 98

Traffic Organization CTR Cold Calling 98

Moz

OCTOBER 11, 2020

One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? FAQ schema — use it! More links in organic SERPs! More on this below.

FAQ 63

FAQ Optimization Top of Funnel Budget Programs 63

Single Grain

AUGUST 24, 2021

Google Search Console and Google Analytics monitoring. Question keywords to target FAQ pages. Traffic Analytics Report. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. Site structure optimization. Site speed optimization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

The Lead Agency

JUNE 19, 2023

SEO-optimised blog posts that contain relevant keywords are more likely to rank higher in search engine results pages (SERPs), leading to increased organic traffic and better lead generation. A well-crafted headline and meta description can also improve your click-through rate (CTR), and subsequently your ranking in SERPs.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. Digital Marketing Analytics. Web Analytics. Frequently Asked Questions (FAQs).

Course 118

Course Training Paid Content Paid Search Agency 118

Single Grain

JANUARY 10, 2020

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. It lets you monitor your organic traffic and also offers easy integration with Google Webmasters Tools and Google Analytics. It costs $20/month after that.

SEO 110

SEO Paid Search Agency Enterprise Management Work Management 110

Online Marketing Institute

JULY 27, 2018

Any marketing team hoping to own the SERPs will need to incorporate voice search experience optimization. Use an FAQ format to give concise answers. Putting content into an FAQ format ensures your content is structured appropriately for conversational questions. What does this mean for marketers? OK, Google?"

Optimization 52

Optimization SEO Tips FAQ 52

Single Grain

JANUARY 10, 2024

It involves optimizing various elements of a website — from content quality and keyword relevance to site architecture and user experience — to rank higher in the SERPs. Depending on the competitiveness of the industry, it can take months to climb SERPs rankings. This requires continuous learning and strategy adjustment.

PPC 52

PPC Paid Content SEO Marketing Websites 52

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. How to Win at The New Zero-Click Game. data and opportunity.

Keywords 88

Keywords Hubspot SEO Research 88