ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. So, let’s go over some reliable methods to optimize your social media videos to make them as entertaining and engaging as they are successful from a metrics standpoint.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Go Beyond SEO

MARCH 13, 2024

Measurable Goals: With social media advertising, you can set measurable goals and track your ad campaigns’ performance. This data-driven approach enables you to analyze the success of your campaigns, make data-backed decisions, and optimize your strategies accordingly.

Social Media 78

Social Media Media Brand Identity Branding 78

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Pinterest Metrics to Track. There's no one way to pin.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. With those specific objectives, it behooves me to keep track of the following metrics: Reach.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Marketing Insider Group

NOVEMBER 18, 2020

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. ABM doesn’t care about the thousands of followers you gained on Twitter. This includes your data analytics, MRM, DAM, and agile marketing management technologies. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. It’s like preparing for a championship game.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. The analytics section of your social media management tool is the best resource to mine this data. So, don’t take that chance and perform complete profile optimization. How can you reach them?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

SalesGrape

NOVEMBER 3, 2023

Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social. Similarly, posts with eye-catching visuals tend to perform better across all platforms. SalesGrape Would you like more article like this?

Lead Generation 52

Lead Generation Social Media Generation Media 52

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

JULY 11, 2022

Check and optimize your channel for search. You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. LEGO’s bright and eye-catching banner includes information about a weekly series on their channel. LEGO uses theirs to direct visitors to their website and Facebook, Instagram and Twitter accounts.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Some brands are laser-focused on getting as many eyes on their social profiles as possible. So, where do you start? What makes a post “successful,” though?

Social Media 125

Social Media Media Eye-Tracking Impressions 125

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

DECEMBER 30, 2023

Remember, these visuals should be optimized for fast loading. Testing and Optimization : Always test your designs across different devices. Measuring Effectiveness Analytics are Key Use tools like Google Analytics to understand how users interact with your ‘Above the Fold’ content.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

illumin

NOVEMBER 20, 2023

It utilizes automated technology and data-driven insights to optimize real-time ad placements. With the advent of digital advertising, media buying has become more precise, allowing advertisers to reach their desired audience at the optimal time and lowest cost possible. Following the execution stage is monitoring and optimization.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Sprout Social

APRIL 12, 2022

Videos are a fun way to introduce your company and be eye-catching. Optimize your Facebook cover photo with the best dimensions and file types. Image sizing and optimization. We mentioned earlier about optimizing your cover photo. Take note if your current schedule does not optimally match up. Hashtags and tagging.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Sprout Social

JUNE 13, 2022

If you want to repurpose your short-form video on platforms beyond TikTok, select your Twitter handles, Facebook Pages and more in that same dropdown. The Optimal Send Times dropdown identifies the best posting times for you to engage with more of your audience. Track your best posting times. Tap Analytics.

Tips 94

Tips Eye-Tracking Social Media Profiling 94

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

Social Media 108

Social Media Media Budget Programs Response Rate 108

Sprout Social

JUNE 7, 2023

And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

MAY 28, 2020

Optimizing your campaign to make sure your numbers keep growing. Plan tags and tracking now to report more effectively later. Optimize campaigns with real-time data and feedback. Or, configure your Sprout Queue with ViralPost®, an automated approach that schedules your content for you while still optimizing your post times.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

KoMarketing Associates

AUGUST 30, 2018

Here are a few of the ways we use Search Console for this purpose: Understanding the keywords that drive engagement to the site: As we’ve discussed before, Google Search Console provides a number of actionable insights that can help optimize search marketing efforts. Let us know on Twitter !

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. You have to know what social media KPIs you need to track and analyze. Track the Unique Metrics from Each Platform. Twitter Analytics.

Social Media 102

Social Media Media Jigsaw Marketing Analytics Tools 102

KoMarketing Associates

JANUARY 27, 2014

Evaluate analytics data. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter can be a great place to answer questions about your product and/or industry, disseminate important company information, interact with potential and existing customers, and so much more.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Sprout Social

SEPTEMBER 30, 2022

A weekly Twitter chat or Twitter Space ? While LinkedIn is the place to turn for business connections, Twitter has a stronger search function and a lower barrier to entry. You can also use the Twitter Chat Schedule on Tweet Reports to discover upcoming and/or trending Twitter Chats. Is it a LinkedIn group?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Pam Didner

OCTOBER 7, 2020

Digital Marketing Strategist, Search Engine Optimization (SEO), Social Media Marketing are just a few of the job titles you may already be familiar with. So keep your eyes open, and you’re sure to find a webinar that matches your interests! This is because every day, more and more brands are entering the digital space.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ” with a compelling title that stops readers in their tracks. ” Is it optimized for keywords or SEO? Think about it. ” or “So what?” Let’s look at some examples.

Work Management 140

Work Management Content Marketing Management Case Studies 140