Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 million entities. Interpretation. Trend identification. Bottlenose might just have one.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Sprout Social

APRIL 12, 2022

Videos are a fun way to introduce your company and be eye-catching. The image might catch your eye first but the caption makes you stop and search for the four cookies that are different. You can compare these to your industry benchmarks and see how you match up. Is there a correlation between your most commented posts?

Paid Content 119

Paid Content Facebook Ideal Customer Profiles Work Management 119

Metadata

JULY 21, 2022

Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

seo.co

MAY 2, 2021

The feature also allows you to track the current status of the leads and organize the next steps required for the campaign. Linkody is one of the most user-friendly link-building tools that allows you to track the backlinks of any website. It also allows you to track the metrics that include: Spam score of your links.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Conductor

MARCH 24, 2020

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? Now, plug your competitor’s domain in in the “Compare to” option.

SEO 49

SEO Enterprise Management Correlation Comparison 49

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 103

Linkedin Analytics Budget Programs Top of Funnel 103

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 72

Linkedin Analytics Budget Programs Top of Funnel 72

Conductor

JUNE 4, 2020

There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 It’s important to use custom reports in Google Analytics, particularly the “Next Page Flow” to see where users land and where they go after that. #8 Understand the topics that drive Google Discover traffic to your site.

SEO 64

SEO Tips SERP Forrester 64

Brandwatch Marketing

SEPTEMBER 21, 2022

Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Pinterest Analytics.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: These are super important, but hard to track without a tool. 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Brandwatch Marketing

FEBRUARY 2, 2019

Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools. Pinterest Analytics.

Paid Social Agency 110

Paid Social Agency Social Media Analytics Tools 110

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. Influencer marketing may have limited tracking means, but it is still possible to calculate the revenue. Keeping that in mind, it’s more important to set goals so you know how to track if you profited or not. What are you trying to achieve?

ROI 90

ROI Top of Funnel Planning Work Management 90

Sprout Social

OCTOBER 3, 2023

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. Stakeholders should have something to compare the data against to make better sense of it.

Lead Scoring 93

Lead Scoring Lead Ranking Social Media Work Management 93

Sprout Social

MARCH 2, 2020

posts you’re mentioned or tagged in compared to the competition. They especially enjoy seeing a translation of social media numbers into revenue dollars, or at least growth in metrics that correlates with an increase in conversions. Comparing data month-over-month or year-over-year is meaningless without the story behind the trends.

Storytelling 124

Storytelling Analysis Buy Correlation 124

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. To maintain the trust of peers, marketers must confidently hold the reigns when it comes to tracking their return on investment. But what is good ROI for marketing campaigns?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Online Marketing Institute

JANUARY 3, 2013

One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. But it also matters where their eyes are looking – Several heatmap studies have shown that people follow the direction of the model’s eyes.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Hubspot

OCTOBER 2, 2013

If we want our emails to reach the inboxes and eyes of our target audiences these days, we need to care about how we are engaging via email with our contacts database. Gmail’s new email tabs are also used to track engagement. Positive engagement includes, but is not limited to: Clicking on the links in an email. Forwarding an email.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

FEBRUARY 18, 2013

However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. When it comes to tracking the ROI of Twitter, there are two main things you should be measuring. The metrics we'll discuss later in this post will be contingent upon having the right analytics tools in place.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Sprout Social

JANUARY 11, 2021

Chances are you’re already tracking social media shares. From identifying your top-performing content to uncovering messages that resonate with your audience, tracking social media shares should be a top priority for brands today. 8 ways to improve your campaigns by tracking social media shares. And rightfully so.

Social Media 108

Social Media Campaigns Media Eye-Tracking 108

Valasys

MAY 5, 2020

Measuring the top SEO KPIs for your business leveraging tools such as Google Analytics and Moz helps you in analyzing data about website usage and working continuously to improve your website as an ultimate weapon for optimizing sales conversions. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JULY 18, 2023

In this pursuit, tools like Google Analytics come to our aid, letting us review the effectiveness of various traffic sources in converting mere visitors into valuable customers. It’s about casting a wide net and getting your brand in front of as many eyes as possible. Imagine someone searching for “Nike vs Addidas.”

Traffic 52

Traffic Top of Funnel Allocation Optimization 52

Circle Studio

OCTOBER 27, 2022

Entities — The correlation between any known entities in the search and any known or associated entities found on the page or its related domain. Set up analytics and track key performance indicators (KPIs). Speed — How quickly the user can begin to interact with the page after clicking on the link in the SERPs.

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

Hubspot

SEPTEMBER 13, 2023

Sales projections are critical because they allow companies to set realistic sales goals, track their progress over time, and estimate future revenue. Projecting sales (and revenue) helps business leaders make informed decisions about business operations and track their progress toward long-term goals and objectives.

Top of Funnel 63

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 63

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JUNE 27, 2023

Keep an eye out for potential collaborations or even explore opportunities to co-create marketing campaigns. Here’s an example from our own careers page : Use Data and Analytics in Hiring The apps and technology of today make talent acquisition a lot easier than it was fifteen or twenty years ago.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Sprout Social

DECEMBER 14, 2018

All social networks allow you to pull data from their native analytics based on specific date ranges. The following data points can be found through native analytics or reporting via Sprout and should be front and center in your social media reporting: New followers. You can measure this easily in Google Analytics. Conversions.

Social Media 87

Social Media Template Media Ad Frequency 87

Martech

MARCH 9, 2023

Because the people we email are our prospective and existing customers, we’re tapping into, tracking and measuring our customer base daily. What they really want are insights and analytics are how you find the insights that are hiding in your data. Our campaigns are like an ongoing source of market research.

Open Rate 104

Open Rate Click Rate Paid Search Agency Privacy Protection 104

Oktopost

JUNE 9, 2020

There is a direct correlation between employee advocacy and employee engagement. And when dealing with branded content, make sure it aligns with the company’s agreed-upon voice and best practices, so advocates feel comfortable pushing it to their individual networks.” — Dan Hanna, Marketing Manager at Civis Analytics. Lead Generation.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Martech Advisor

AUGUST 29, 2019

Existing stores should review their current performance and compare it against industry standards. Simultaneously, keep an eye on competitor activities to see what is working for them. Marketing Analytics. Additionally, tracking the store performance helps you evaluate the impact of these changes. Google Analytics.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Convert

JANUARY 24, 2023

As a Product Analytics Leader was quoted saying: If you want to change user behavior, change navigation! I went further into analytics (where we’re tracking all the filter interactions) and what do you know, you could see a clear correlation between users that were landing on a specific collection and the filters they would use.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

seo.co

FEBRUARY 8, 2023

Google Analytics provides all the data you need about user experience to optimize your site so that users click on links to your site, stay on the site longer and click to other pages on your site to acquire more information and target the right search intent. Set a goal of creating at least one of each per month and track the search results.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Referral Rock

OCTOBER 9, 2019

Long-tail keywords have better conversion rates as compared to short-tail. We also track how well our posts are performing at the 1-month, 3-month, 6-month, and 1-year marks. Brady Balhorn of Checkerboard attests, “Google Search Console and Google Analytics will tell you everything you need to know.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77