How Can We Blend All of Our Customer Data into Actionable Profiles?
APRIL 3, 2016
The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. Google Analytics, however, is tracking both known and unknown visitors in the background.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important?
A Lattizen Year in Review – Top Content
DECEMBER 28, 2015
We also created and published over 90 blogs and 10 ebooks. It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Predictive Lead Scoring FAQs.
A 15-Step Guide to Creating Viral-Ready Branded Content
APRIL 1, 2013
Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. 91% of B2B organizations are currently using custom content for marketing.
17 Brilliant Sources of Content Hiding Right Under Your Nose
SEPTEMBER 21, 2012
Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. And we've worked with thousands of customers that struggle with the exact same problem. 17 Sources of Quick Marketing Content That Are Right Under Your Nose.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.
100+ Quick Ways to Find Blog Post Inspiration
AUGUST 20, 2015
So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Curate content based on interviews with clients or other subject matter experts.
The Best Ways To Promote New Products on Instagram
JUNE 10, 2015
Image content. Additionally, always make sure to post a mix of products and fun stuff, like photos of employees, events, or relevant memes to give your customers a behind-the-scenes look into your business. from followers can also be useful in creating an FAQ for your online store.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. Content Marketing Tools. FAQ Fox.
A Beginner’s Guide to LinkedIn Showcase Pages
MARCH 17, 2014
If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost.
5 Power Players You Need On Your Lead Management Team
AUGUST 28, 2015
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Make sure your content is both high-value and visible.
35 Quick and Easy Tips to Make Your Daily Marketing Life Better
MARCH 6, 2017
You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Use BuzzSumo to find engaging content ideas.
10 Things That Can Destroy an Email Marketing Program
NOVEMBER 16, 2012
Analytics. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You expect your consumers to test your content.
MAY 18, 2010
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name?
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.).
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Content Marketing. Do you provide examples of previous customers using or complimenting your product/service? Are you seeking feedback from your customer to help develop a hypothesis for your next test? Custom URLs.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful.
The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
MARCH 21, 2012
The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.
Toward a New Knowledge Society
Buzz Marketing for Technology
JUNE 28, 2008
custom. content author, publisher, classifier) Distributed metadata â?? Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. «
SEO isn’t for the birds. Really.
NOVEMBER 21, 2013
Customers. Your content has to focus on the needs of your customers. Whereas search engines traditionally have looked at various signals about your content to rank pages—inbound links, keyword placement, keyword frequency, etc.—these Focus on customer needs.
Doug Johnson Website --Skills for the Knowledge Worker
Buzz Marketing for Technology
JUNE 27, 2008
Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. Technology communications tools • Students use telecommunications to collaborate, publish, and interact with peers, experts, and other audiences.
PKM and the Organization - Pollard
Buzz Marketing for Technology
JUNE 27, 2008
It will be published later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content side of training, and wondered why it didnt report to them. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Automatic peer-to-peer publishing and subscription. bulk publish?
62 Experts Share Their #1 Actionable SEO Technique
AUGUST 3, 2016
We’ve list all the responses below: 62 Actionable SEO Techniques: #1 Write Quality Content. #2 19 Ensure Your Content is Freakin’ Awesome. #20 21 Write 10X Content. #22 35 Write More In-Depth Evergreen Content. #36 36 SEO Optimize Your Content. #37