KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Anyword

AUGUST 18, 2022

The first page of Google search results gets 90% of the traffic. Higher emphasis on quality content. A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Negative Keywords: Implement negative keywords to filter out irrelevant traffic.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Go Beyond SEO

FEBRUARY 15, 2024

At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

KoMarketing Associates

APRIL 3, 2018

Year-over-Year Trend Analysis. For example : In many cases a content marketing campaign focused in a very competitive keyword space will take months, if not quarters, to show significant organic search improvements. I’ve often seen marketers completely overlook the checkboxes for viewing impressions, CTR, or position.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Conductor

DECEMBER 15, 2022

Google will be hosting up to six pages worth of URLs on the first page, making it easier to find better content with fewer clicks. Continuous Scroll’s Impact on CTR. Judging from this analysis on the impact of continuous scroll on mobile CTR, results ranked below the 10th position showed an increase, between.01

Google 64

Google CTR Click Rate Forecasting 64

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Do those “featured rankings” increase traffic?

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Brandpoint

JULY 14, 2023

Make data analysis more meaningful and facilitate informed decision-making. Website Traffic: Utilize web analytics tools, such as Google Analytics, to track the amount of traffic driven to your website from social media platforms. Demonstrating thought leadership in the industry.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Oktopost

FEBRUARY 29, 2024

Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI Organization Top of Funnel B2B 62

ClearVoice

JANUARY 8, 2024

Then, optimize your content marketing and other strategies to improve overall results. Some examples: Google Analytics: Tracks website traffic and user behavior. Then, perform A/B testing on content to improve results Salesforce reports: A customer relationship management (CRM) platform with powerful reporting capabilities.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

SocialPilot

MAY 7, 2024

Promote products and campaigns Based on the trends, you can identify potential product opportunities and create high-quality content to market them. Beyond the 280-character character limit, Twitter offers multiple content types to create awareness about your products and campaigns. Have a look at the SocialPilot handle.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

KoMarketing Associates

AUGUST 11, 2015

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Atomic Reach

FEBRUARY 5, 2019

The time to evaluate your content marketing is now, but what's the best way to understand it? Content Scoring is one of the most effective ways to evaluate your content marketing and uncover why your content is performing well (or poorly). How Does AI Affect Content Scoring? 3 Ways AI Makes Content Scoring Easier.

Marketing AI 95

Marketing AI Lead Scoring Lead Ranking Content 95

Vidyard

MARCH 23, 2021

Get the Report Contents 1. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Goal: Drive More Traffic 7.2 According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Valasys

AUGUST 14, 2020

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Ways to Refine Your Content Strategy for Social Platforms.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

KoMarketing Associates

APRIL 18, 2017

While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

Kevin Indig

MAY 8, 2023

We all know great content isn’t enough to succeed. Introducing Stacker Connect: a game-changer for content amplification. Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+ publishers.

Traffic 145

Traffic Organization SERP CTR 145

Moz

SEPTEMBER 7, 2020

The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Envy

FEBRUARY 13, 2021

Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Inbox Insight

OCTOBER 19, 2023

Here are five essential elements your marketing team needs to consider: Utilize amplification and analysis tools : A robust technology stack can exponentially enhance your demand generation efforts, broadening your reach and improving campaign performance. Demand generation content aims to educate your audience and build brand awareness.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Martech Advisor

NOVEMBER 22, 2019

Driving traffic to the website is a straightforward process, although not easy. Step 1: Identify Website Traffic Drivers. Unless people are aware of your brand, they’ll mostly land on your website via search engine queries, social media updates, paid ads, third-party website backlinks among other traffic sources.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Convert

AUGUST 20, 2020

The market bombards your prospects with content and ads. One reason for poor engagement is delivering content that is drab. However, using insights from visitor behaviors can help you craft more engaging copy, content, and ads. Benefit #2: Higher CTR of Ads and Content. So, how do you capture their attention?

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Digilant

JANUARY 12, 2023

DOOH measures foot traffic rather than CTR. Podcasts measure referral traffic rather than downloads (audience size). Track conversion metrics to DOOH ads through foot traffic and sales life studies. Perform regular data analysis. For example: CTV measures household views rather than individual views.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Change the date range under “Live data” in the top right to your highest-traffic month. (It Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Moz

JUNE 10, 2020

The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. For most queries, though, content will only be pulled from major news sources. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The Google Sandbox effect is a hypothetical effect that applies to new websites, preventing them from ranking in the top search results of queries related to their content, even if they have ample high-quality content and links to support high rankings. Is the Sandbox Penalty Real? +

Google 116

Google Effectiveness Domain CAN-SPAM 116

Sprout Social

JULY 30, 2019

13 Competitor Analysis Tools to Spy on Your Competition. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. For a post with a high reach count and high engagement rate, it’ll likely mean that the content went viral via Retweets and Shares.

Social Media 106

Social Media Media Budget Programs Response Rate 106