Binary Demand

FEBRUARY 27, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. But AI’s influence doesn’t stop there.

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Demand Generation Agencies Marketing AI Demand Generation Demand 52

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. The generative feature creates subject lines, and customizes content tone and length.

Amazon 120

Amazon Ideal Customer Profiles User-Generated Content Outreach 120

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

Marketing AI 112

Marketing AI Allocation Generation Planning 112

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

Martech

OCTOBER 27, 2023

Amazon generated $12.06 Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. This should instill confidence among cautious marketers, ultimately rekindling their trust in the sector. Leveraging AI. The figure marks a 26.3%

Amazon 112

Amazon Paid Search Agency Service Ads 112

B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Contently

JANUARY 17, 2023

Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Federal Reserve is a better source than Amazon. Content teams should create and maintain a list of fact sources they deem reputable for their market. Trust yours. Stay informed! Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. Amazon was out of the gate with this technology over 20 years ago.

Marketing AI 129

Marketing AI Email Marketing Psychographics Advertising Agencies 129

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand.

Marketing AI 100

Marketing AI Brand Identity Branding Gartner 100

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. All of these are purportedly AI-driven.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

Marketing AI 107

Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. AI is a blanket term that covers several different technologies. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day. Which leads are worth pursuing.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

Marketing AI 52

Marketing AI Enterprise Management Work Management Ethics 52

Martech

JUNE 15, 2023

“The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” ” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. Originally, Pega used AI to power case management in the BPM space.

Enterprise Management 107

Enterprise Management Marketing AI Work Management Marketing Management 107

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Throughout history, the basic purpose of marketing hasn’t changed.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. Microsoft, Amazon, Adobe and Getty are also working with C2PA on this issue. Why we care.

Marketing AI 102

Marketing AI Paid Search Agency Companies Amazon 102

ClickZ

JUNE 10, 2020

30-second summary: Think of artificial intelligence (AI) as machine learning to better understand your target audience. Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed. A functioning and high-quality website is crucial for success with AI.

Marketing AI 131

Marketing AI Buy Marketing Management API 131

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

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Efficiency Copyright B2B Sales Differentiation 117

RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Webbiquity

SEPTEMBER 4, 2018

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. This generation likes to get involved.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. OpenAI: One and done?

Marketing AI 103

Marketing AI Enterprise Management Ethics Sample 103

Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Artificial intelligence: Part of everyday life.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

SmartBrief - Marketing

MARCH 22, 2024

In the bin, you go,” — it’s written in AI-speak, after all. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can replace one tedious task, but it also complements and even creates others that it couldn’t do alone.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. Yeah, an AI copywriter can help with that. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. but so far seem like very niche marketing tools.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Valasys

JUNE 26, 2023

We are looking for a skilled Digital Marketing Executive – PPC for the India region. Amazon Web Services (AWS) is betting on generative AI. On June 22, 2023, AWS announced it would invest $100 million in the Generative AI Innovation Center. Generative AI is the new kid on the AI block.

Generation 52

Generation Amazon PPC Training 52

Anyword

JULY 12, 2021

Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Revealbot ’s AI platform promises to increase ROI and decrease ad spending by managing, scaling, and launching ads. Zalster leverages artificial intelligence to optimize bids, budgets, and targeting to provide maximum ROI.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105