How to Use Artificial Intelligence in Marketing

Pam Didner

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. Hello, AI, again. That’s definitely AI working hard for you. The use of AI in business is endless. Facebook.

Artificial Intelligence and Marketing

Zoominfo

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Enter, AI.

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Understanding the Artificial Intelligence Hype Cycle, in 5 Stats

Contently

Artificial intelligence. Google is using AI to improve just about every realm of its vast technology empire. It also announced a hyper-fast AI processor built to grow its cloud computing business , and a more “ proactive ” Google Home product. Google’s CEO Sundar Pichai summed up the vision on the company’s blog, Keynote: “We are now witnessing a new shift in computing: the move from a mobile-first to an AI-first world.”

2021 AI Investment Trends: How Buyers Are Prioritizing Artificial Intelligence

NetLine

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food.

2021 AI Investment Trends: How Buyers Are Prioritizing Artificial Intelligence

NetLine

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food.

Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. Artificial General Intelligence (AGI).

A Gentle Introduction to Artificial Intelligence

QuanticMind

If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is hardly new. But the last several years have shown us that Artificial Intelligence is not only here to stay, but is not-so-gradually disrupting industries and changing our lives. What is Artificial Intelligence? So what exactly is Artificial Intelligence? The Spectrum of Artificial Intelligence.

7 Ways Sales & Marketing Can Leverage Artificial Intelligence

Pam Didner

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.

How to win in B2B with Artificial Intelligence

LeadCrunch

Today I am going to talk about how to win in B2B with artificial intelligence. Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Amazon has a highly personalized recommendation engine.

32 Inspiring Quotes About Artificial Intelligence

Salesforce

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Artificial intelligence quotes on business impact.

?What is Artificial Intelligence, and Why Should Entrepreneurs Care?

LeadCrunch

Artificial intelligence (AI) is a concept most people are familiar with but don’t fully understand—its capacity and abilities are more extensive than you may know. AI is revolutionizing the world, from the way we live to the way we do business; entrepreneurs are especially impacted by AI and benefiting from its capabilities. What is Artificial Intelligence? When you think of artificial intelligence, what comes to mind?

How AI is Changing the Sales Process

InsightSquared

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. The Future of AI in Sales.

10 Easy Ways to Get Started with Marketing AI (Artificial Intelligence)

Single Grain

Does marketing AI feel too buzzwordy to you? But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for brands, online retailers and agencies. According to eMarketer, 70% of business leaders expect marketing AI to be critical for the future success of their businesses. Understand What Marketing AI Really Is.

What Will Your Personal AI Look Like?

Biznology

Now we’ve reached that point with artificial intelligence. Toss out the term “AI” a couple of years ago and people might wonder if you were talking about an action item, artificial insemination or American Idol. AI has powered its way into the popular consciousness, partly on the strength of countless news reports about the coming jobs apocalypse , partly because of pop culture references, and partly due to those ubiquitous IBM Watson commercials.

Does your AI need a personality?

Biznology

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. But does your business AI need a personality? Do we need to anthropomorphize AI to make it marketable? Is this an important part of AI adoption, or a silly phase we will look back on with disdain? I can hear him now, “Look at this AI. It’s beautiful AI. It’s the best AI money can buy.”

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Marketo

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. What is Artificial Intelligence and Why the Increase in Attention? AI applications vary in sectors and industries, reflecting the different states of AI research and implementation.

[Book Review] A Strategic Guide to Using Artificial Intelligence in Marketing

B2B Marketing Directions

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. Amazon, Google) that are enabled by technology platforms.

How to win in B2B with Artificial Intelligence

LeadCrunch

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Amazon has a highly personalized recommendation engine. According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title.

3 Ways B2B Marketers Can Use AI To Increase Customer Engagement

PathFactory

Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging. There are plenty of AI use cases in B2B marketing. AI excels at making predictions using large datasets.

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. Artificial intelligence: Part of everyday life. No one knows the impact #AI will have.

The Essential Artificial Intelligence Glossary for Marketers

Hubspot

In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. If the computer successfully fooled the interrogator into thinking it was a human, the computer was said to successfully have artificial intelligence. However, the sentiment behind the idea remains: As AI gains traction, will we be able to tell the difference between human and machine?

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

The Machine Intelligence 3.0 This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure. Artificial intelligence multiplies the operational complexity of marketing & business.

Artificial Intelligence’s Future, and 5 Other Stores You Should Read

Contently

I subscribe to the Coco Chanel school of marketing: Before you release an ad, you should strip away any unnecessary (or tacky) branding. There’s a disconcerting amount of market domination in today’s business world. Only one company dominates e-commerce (Amazon). People, generally, love tech giants like Amazon, Apple, and Google, all of which still innovate plenty. The Economist Intelligence Unit: Genesis of the data-driven bug.

How AI has evolved in the marketing industry – and where it’s headed next

ClickZ

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. AI: From hype to a rethink.

For Content Marketers, AI Should Stand For “All In”

Anyword

As a marketer, artificial intelligence may not have been the first square that you chose for your 2020 bingo card. Given the media’s historically less-than-kind portrayal of AI, it’s not unreasonable for marketers to be apprehensive of the emerging technology.

How Marketers Use Artificial Intelligence to Create Personalized Experiences

Brandpoint

Making content relevant begins with knowing your audience , and artificial intelligence has given marketers new opportunities to know and understand their audiences like never before. The value of AI marketing. Simply put, artificial intelligence provides powerful insights into consumer behavior and preferences that give marketers an in-depth look at multiple audience segments. Personalized marketing: It’s every marketer’s dream.

Case Study: How Pragmatic Institute Uses AI to Engage Website Visitors

PathFactory

Pragmatic tried to keep visitors engaged with internal links placed manually by their marketing team, but bounce rates failed to improve. The marketers knew there was a better way to engage visitors that didn’t involve guessing. Artificial Intelligence

6 Ways to Improve Customer Loyalty with AI

Single Grain

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. Book My Free Marketing Consultation.

38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation .

What to look for when buying AI marketing technology

ClickZ

30-second summary: Think of artificial intelligence (AI) as machine learning to better understand your target audience. Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed.

10 Ways Artificial Intelligence Can Be Used in Marketing in 2020

Unbound B2B

Artificial Intelligence (AI) encompasses all the methods and approaches used to build computer systems that can simulate human intelligence processes. Some of these human intelligence processes include reasoning (the use of rules to reach approximate or definite conclusions), Learning (acquiring information and the rules for using data), and self-correction. Some marketers have been successful in utilizing it, while others have not had much success with it.

Top 10 Female AI Influencers to Watch

Tapinfluence

Artificial intelligence is a rapidly growing industry, but research shows it’s mostly dominated by men. Just 10% of Google’s machine intelligence department employees are women and 15% at Facebook, according to the same article. Top 10 female AI influencers to watch.

AI and Marketing Relationship Status: It’s Complicated

Litmus

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? AI Love Language #1: Speed Dating.

For Marketers, AI Should Stand For “All In”

Anyword

As a marketer, artificial intelligence may not have been the first square that you chose for your 2020 bingo card. Given the media’s historically less-than-kind portrayal of AI, it’s not unreasonable for marketers to be apprehensive of the emerging technology.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies.

What is AI-guided selling?

Seismic

AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles. In this post, we’ll share the ins and outs of AI-guided selling , how it will affect go-to-market activities, and what it means for the future of sales and marketing.

Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? In this post, I will explain why AI is not BI, and the old habits of the Enterprise both from the supplier and the buyer side will need to change before these technologies are widely adopted.

Should We Reframe How We Talk About Artificial Intelligence?

Content Standard

Computers, when given artificial intelligence, have a tendency to get rid of people—killer robot allies, optional. Perhaps it’s because of our familiarity with the murderous processor trope that so many conversations about AI in business today take a paranoid tone. In those situations, the answer could lie in artificial intelligence. So what do these AI applications actually look like? Marketing Marketing Technology

10 Hot AI Blogs You Should Follow, Religiously

Marketing Envy

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. The Berkeley Artificial Intelligence Research.

Personalization, segmentation, testing: How email marketers can use AI

ClickZ

A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI. Surveying 633 business executives in December, PwC found that just 27% are already implementing AI in multiple areas, while 16% have implemented pilot projects. AI can accomplish this in seconds.