Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Nothing about the exchange shouted, “Hey!

Marketing AI 106

Marketing AI Tools Enterprise Management Work Management 106

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. In this article we’ll reveal some of these key strategies: 1) Revolutionizing the customer experience with artificial intelligence.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help. billion revenue.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. PPC Lead Generation Competitive Analysis Tools. organize your keywords into ad groups more effectively.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. We’ll go over: What Is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

ClickZ

FEBRUARY 7, 2020

30-second summary: Right now, voice searches are used for simple queries like an address, calendar reminders, or song title. But as user needs expand and grow more complex, so must voice search features, and so must optimization. Voice search. Otherwise, you risk brand recognition for all the wrong reasons.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Bannerflow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. To start a paid promotion, creators will need to enable the “Allow brand partner to boost” option.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Anyword

JUNE 22, 2022

And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. How name-dropping Amazon can boost CTR and lower CPCs. Commerce content best practices. Different ways to leverage expertise in your ad copy. The Magic of Amazon Prime Day.

Amazon 52

Amazon Paid Search Agency Ads CPC 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Ad Intelligence. Email Marketing Software.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. So how can B2B marketers begin to target Generation Z?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Sharpspring

AUGUST 17, 2021

Paid advertising is often one of the most expensive aspects of your marketing budget. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. The True Costs of Paid Advertising.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

ClickZ

FEBRUARY 27, 2020

30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn.

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. These features allow you to choose the level of control over where your ad appears.

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Host: Rising Media.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. What is predictive intelligence?

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Huptech Web

JUNE 9, 2023

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? What are the Benefits of Data-Driven Marketing? These clues are like breadcrumbs that lead clever marketers to a secret stash of information. What is Data-Driven Marketing?

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Choozle

NOVEMBER 28, 2018

Kate Marshall, Marketing & Communications Manager, Choozle : Let’s start with the basics. In a nutshell, what are organic marketing channels and how do they work? Chuck Aikens, Founder, Volume Nine : Organic channels are generally considered to be digital marketing that includes media spend or advertising dollars.

Paid Search Agency 46

Paid Search Agency Display SEO Advertising Agencies 46

Kevin Indig

NOVEMBER 6, 2023

SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. Go beyond the platform without plug-ins and seamlessly integrate with leading apps like Google, Facebook, Instagram, Amazon, TikTok and more. in 2021 to be the default search engine.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. What is Predictive Intelligence? Predictive intelligence falls under the artificial intelligence umbrella. Why is Predictive Intelligence Important? Let’s get into it!

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Golden Spiral

APRIL 1, 2022

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. HealthTech startups raised a massive $20.2

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Hubspot

AUGUST 18, 2020

This question has been asked by companies like Amazon , Warby Parker , and IKEA which have embraced AR product reviews. With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. Skeptics might say no.

Paid Content 101

Paid Content Purchase Product Research 101

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. The more robust, enriched the data, the better the applications or media that are consuming it perform.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217