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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. What does this mean for martech?

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Ecommerce companies and online sellers, in particular, have been on the front line in this combat.

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Can tech companies protect elections from AI-powered manipulation?

Martech

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Microsoft, Amazon, Adobe and Getty are also working with C2PA on this issue. Why we care.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet. economy. . Why we care.

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Why Your Product Is Not What You Sell

Marketing Insider Group

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. Then discover how to sell the solutions to people’s needs and wants. But isn’t solution selling dead?

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Why Pick SalesIntel Over ZoomInfo and Other Companies Like ZoomInfo

SalesIntel

How many of us assume Salesforce is the best CRM solution? However, when comparing B2B data solutions , the biggest doesn’t guarantee the best. The ideal data solution for you should be the most accurate, reliable, and actionable for your team. If I’m looking to buy a unique replacement car part, I’m not going to Amazon.

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3 Reasons Every Company Isn’t Doing Advocacy…Yet

EveryoneSocial

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. Every company has employees, customers, partners, etc., “Why is that?” He’s 100% right.