AI's Transformative Role in Customer Support and Service
CMSWire
APRIL 10, 2024
Customer service and support are on the cusp of a fundamental reimagining of how companies engage with their customers. Continue reading.
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How AI Can Transform Poor Customer Service for the Airlines Industry
Martech Advisor
JANUARY 29, 2020
As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. However, most passengers are increasingly facing poor customer service both on the ground and in flight. Airport Services Play a Vital Role in Airline Customer Satisfaction.
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What You Need to Know About OpenAI CustomGPT
Marketing Insider Group
APRIL 8, 2024
Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.
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The Art and Science of Prompt Engineering
Marketing Insider Group
NOVEMBER 20, 2023
Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
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How We Use ChatGPT to Make Our Content Better
Marketing Insider Group
JANUARY 8, 2024
Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.
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How AI insights improve decision making
Sprout Social
MARCH 19, 2024
Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?
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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.
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Who Are B2B Creators and Why Do They Matter?
Marketing Insider Group
APRIL 15, 2024
It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.
The Role of AI in B2B Demand Generation
Binary Demand
FEBRUARY 26, 2024
Even everyday tasks get an AI makeover. But how does AI enable B2B demand generation in full swing? Leveraging AI services enables proactive response to market changes, enhancing sales and supply chain management. Moreover, AI augments content personalization, fostering audience engagement and conversion rates.
How to transform customer experience with AI
Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.
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The State of Digital Transformation in B2B In 2024
Top Rank Marketing
FEBRUARY 7, 2024
For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. But these tools aren’t just a fad.
The role of artificial intelligence in business in 2024
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?
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2024 Predictions: Better customer experience is on the way
Martech
DECEMBER 26, 2023
In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
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Achieve AI Excellence with The Five Elements Framework
Salesforce Marketing Cloud
DECEMBER 7, 2023
With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? Then, learn how to use AI to reach your goals.
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Why integrations will be critical to AI in 2024
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?
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What Should Be First on Your Company’s AI Agenda?
Salesforce Marketing Cloud
JANUARY 2, 2024
What is new, though, is how accessible AI is. Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. Meet your team Where will AI add value?
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Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)
Marketing Insider Group
APRIL 25, 2023
Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Will Google Penalize AI-Generated Content?
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The Role of AI in B2B Marketing
Binary Demand
MARCH 1, 2024
Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.
7 Key Stats That Point to the Future of Marketing
Marketing Insider Group
JULY 21, 2020
Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. As consumers do more research online, they’ll depend more on what others say about your products and services. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services.
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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)
Thinkers360
MARCH 31, 2024
Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM Real Story Group Contact Apoorv Durga, Ph.D. Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.
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AI For Small Business is Here — Get Ready With These Tips
Salesforce Marketing Cloud
APRIL 25, 2024
Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.
How to protect customer trust when using AI
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help
Salesforce Marketing Cloud
APRIL 24, 2024
Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. Often, this process entails some form of data transformation called extract-transform-load (ETL). Copying data from one database to another is a common practice.
How WardsAuto Achieves Increased Content Efficiency & Engagement with Anyword
Anyword
MARCH 25, 2024
The marketing team had been looking for ways to leverage AI for a while, but as Freya Smale, Director, Marketing, Automotive at WardsAuto, noted, the brand “was having trouble finding something that seamlessly fit into their processes and filled in the gaps across the team.” It’s huge for us.”
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5 ways to evolve agile for real business results
Martech
MARCH 29, 2024
Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.
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Marketing AI blueprint unveiled at The MarTech Conference
Martech
SEPTEMBER 27, 2023
Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.
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MarTech’s digital transformation experts to follow
Martech
OCTOBER 23, 2023
Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.
Empowering and Transforming Digital Marketing with AI
Stevens & Tate
FEBRUARY 20, 2024
Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. Personalization at Its Best AI excels in creating personalized experiences for users.
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How to use AI analytics for targeted business decisions
Sprout Social
JANUARY 9, 2024
Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.
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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans
Salesforce Marketing Cloud
OCTOBER 31, 2023
This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.
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The customer data platform market
Martech
APRIL 12, 2024
One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. It employs specialized teams to handle regulated markets such as financial services.
9 Chatbot builders to enhance your customer support
Sprout Social
APRIL 17, 2024
The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product.
3 Steps to Strategic AI Adoption
Salesforce Marketing Cloud
JUNE 26, 2023
In today’s fast-changing business world, AI has the potential to transform industries and unlock unprecedented opportunities. Imagine the possibilities of a strategic AI adoption. Imagine the possibilities of a strategic AI adoption.
The Biggest Challenges Facing the PR Industry
Brandpoint
MARCH 15, 2024
Challenge 1: Technological Advancements and Digital PR Our survey revealed that managing technological advancements and digital transformation was the biggest challenge facing PR professionals today. However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment.
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AI content creation: Ushering in the unimaginable
Martech
APRIL 26, 2024
movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.
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2023 in review: Our top 10 articles on marketing automation
Martech
DECEMBER 28, 2023
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Will AI help address age-old marketing issues or just add more complexity? Here’s how it might change.
The Evolution of CRM in the Era of Big Data
Heinz Marketing
JANUARY 24, 2024
With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift. Employing ETL (Extract, Transform, Load) processes can help in effectively merging and harmonizing data from different sources.
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Getting help with customer experience transformation: Best of the MarTechBot
Martech
DECEMBER 18, 2023
I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.
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The Generative AI Stories You Cared About Most in 2023
Salesforce Marketing Cloud
DECEMBER 19, 2023
Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI.
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5 Business Uses for an AI Copilot
Salesforce Marketing Cloud
FEBRUARY 26, 2024
Get ready, world: AI assistants may become your new business BFF. Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. These timesavers demonstrate the power of an AI assistant, or copilot.
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AI for IT: The New AI Launches from Dreamforce 2023
Salesforce Marketing Cloud
SEPTEMBER 29, 2023
That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?
Internet advertising up 7.3%, reaching record high in U.S.
Martech
APRIL 16, 2024
.” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Social rebound. billion in 2023.
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5 ways CRMs are leveraging AI to automate marketing today
Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.
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What Generative AI Leaders Know That You (Probably) Don’t
Salesforce Marketing Cloud
SEPTEMBER 25, 2023
What do these leading AI companies know that you don’t? Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. They invest more and use AI more broadly. Need help with your generative AI strategy?
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