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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Best of Growth Memo

Kevin Indig

Kevin Indig • 14 min read Can Network Effects replace Performance Marketing? Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. Kevin Indig • 4 min read An introduction to Integrator SEO strategies Integrators scale SEO very differently than aggregators.

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Expert Ebooks: Getting Reader Research Right

Writing on the Web

His bestselling book Thinking Fast and Slow is written (and priced) for readers, not academics. Particularly when researching social networks, comments are often biased in favor of negativity. Blogs : Look for established blogs in your field by using a blog aggregator site like AllTop.com. No, he does not.

Research 100
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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Alltop blog aggregation site: My Alltop page. Neuromarketing blog and Neuromarketing social networking site on Ning. So how do you keep them on your site to read your stuff?

Ning 100
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To finally get over with B2B influencers

Exo B2B

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. The influence in B2B marketing has absolutely nothing to do with the influence that is currently ruling on social networks, especially on YouTube and Instagram platforms. ” Exit the stars and gurus.

BtoB 45
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A Sobering View on Content Marketing Effectiveness

B2B Marketing Directions

First, the TrackMaven research focuses only on a subset of content marketing - blog content and content published on six social networks. Therefore, the research doesn't address the effectiveness of several other content marketing tactics and formats, such as the use of videos, white papers, and e-books.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

How To Measure The Value Of A Fan Or Follower In Social Media by Search Engine Land. Social Media Has Direct Influence on Brand Search by Marketing Charts. Social Media: The Need For Measurement by SEO Book. 6 Must Read Posts about the ROI of Social Media by Social Media Today. Social Networking.