Remove aggregator broadcast
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Could happy advertisers be the key to connected TV success? by MNTN

Martech

This is because viewers used to consistently tune in to their favorite newscast, weekly sitcom or sports broadcast, offering the possibility of reaching millions of eyeballs with one advertisement. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play.

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How Weber put their customers in the spotlight by scaling user-generated video

Martech

On Facebook alone, aggregate video views on user-generated videos (that is, videos not created by brands or media companies), increased by 222% from January to August 2020 (223 billion to 495 billion, respectively). Consumers are showing increased demand for user-generated video content about brands.

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Consider these LinkedIn Content Ideas to Expand your Reach

SmarkLabs

A massive benefit to Creator mode is the ability to utilize creator analytics which provides aggregate analytics to show how your content portfolio performs over time. Your live broadcast is available to anyone on LinkedIn and will be aired publicly.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

If an offline campaign (say, a broadcast execution with a huge budget) goes seriously wrong, it’s still been seen by millions of people. And often a few insights from your experienced people make the content more creative and the engagement deeper. So never forget to share your insights. Let the market tell you what’s working.

Planning 232
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Five Takeaways from Advertising Week 2023

Digilant

These clean rooms combine data from all services – including offline data – which is then anonymized and aggregated into user and demographic groups. However, experts are confident we’re near cross-media conversion as data clean rooms answer for cross-platform data communication.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

I had a lot of rejection at first because of my strong background focused on media, but then social media happened, and I dove in head first by creating a popular aggregate site for women in comedy, and grew my SEO and promotion chops. I was hooked on programmatic marketing.

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Why Intent Data is the Future of B2B Marketing

PureB2B

Tracking your customers’ searches helps you narrow what information should be broadcasted to them. Predictive – Aggregating the first four sources of data, your marketing team will perceive intents of the company by analyzing patterns and similarities that affect their future trends, actions, and behaviors.