KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JANUARY 20, 2015

.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? What makes this profile stand out is its level of the high engagement, including both photo likes and comments.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Instead, encourage them to help share your organization’s content through their personal social media profiles. Lead generation is a vital component to B2B marketing success. It’s a win-win.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an Auction Insights report to show how competitive major keywords are or who else is highly active in the advertising space. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

SEM 59

SEM Paid Search Agency Adwords Companies 59

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. You can find valuable how-to guides, growth hacks, and strategies around blog writing on his LinkedIn profile. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. A company may want to optimize for true prospects that match their profile of potential future customers. Marketo Integration.

Adwords 48

Adwords Marketo Optimization Conversion 48

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JULY 19, 2016

How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Wrapper. AdWords Editor. Paid Search Tools. What is it? : What is it? What is it? :

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Envy

AUGUST 19, 2021

As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. The cost of a lead, especially a high quality one, on LinkedIn and Google Adwords has increased significantly since 2019. You are not alone. But don’t take our word for it.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Envy

OCTOBER 29, 2019

You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. If you build up a reputable profile and then start promoting your site, you’ll get torn apart and thrown out. To give you a head start on Reddit, I’m sharing my favorite subreddits for B2B marketing.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

Exo B2B

NOVEMBER 9, 2017

At Exo B2B, we offer B2B marketing outsourcing services. We’ve been offering marketing outsourcing solutions since 2002 and we adapt to all sectors of activity (B2B and B2B2C). A complete marketing department should be comprised of several profiles such as: Strategists and Account Managers (Planning, project management).

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

KoMarketing Associates

DECEMBER 29, 2015

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online. What Were The Most Effective B2B Marketing Tactics of 2015?

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Adwords.

Social Media 100

Social Media Google Media B2B 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Instead, encourage them to help share your organization’s content through their personal social media profiles. 5 High-Quality Lead Sources 1. Not quite ready to be so bold? It’s a win-win.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. So what else can you do?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

NuSpark Consulting

NOVEMBER 29, 2013

Obtain intelligence from target company business profiles. Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. Receiving introductions from connections. How do you use LinkedIn for prospecting for leads?

Video Marketing 100

Video Marketing Features Adwords Social Media 100

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Source ). . Example: LinkedIn. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. From CoTweet, you can: • View Twitter users’ profiles.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software'

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Adobe Experience Cloud Blog

JULY 25, 2018

Using your descriptive customer profile as a starting point, choose channels for your ads that your customer would encounter and engage with during the course of his or her day. Pro tip: Use high-quality photos to make personas come to life even more, and three-dimensionalize the characters that comprise your audience segments.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

NuSpark Consulting

MAY 25, 2013

Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform. . What is a Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

KoMarketing Associates

SEPTEMBER 9, 2014

Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Open Site Explorer is owned by Moz and will give you a pretty good look into a site’s link profile. It’s a question we hear a lot, especially in the B2B space. Schema Markup. Open Graph Tags. Back Links .

Research 120

Research SEO Press Tagging 120

LeadSquared

SEPTEMBER 19, 2018

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions]. Learn more about how to run PPC campaigns on Google Adwords ). Missed the webinar?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

APRIL 1, 2015

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. These segments then become available within Google AdWords for better ad targeting. Show Me the ROI!

Marketo 48

Marketo ROI Adwords Google 48

Zoominfo

OCTOBER 5, 2021

In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In the B2B space, marketers face the challenge of turning technical, complex, and — let’s face it — occasionally boring concepts into captivating and engaging marketing content.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

LeadSquared

NOVEMBER 22, 2019

What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. Can you elaborate on top of the page bid option in AdWords? Do you use Facebook / Instagram Ads for B2B? What is the best platform to start with for B2B ads?

PPC 52

PPC Lead Ranking Planning CTR 52

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. VEST Report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Lead Liaison

DECEMBER 5, 2017

Having done B2B sales in the past, I can confidently say that prospecting isn’t fun. Recently I was helping a client connect their Google AdWords account to Lead Liaison. Once we’d imported the data and connected it to the appropriate Prospect Profiles, he was shocked. Sales Learns What Visitors Care About.

Lead Liaison 48

Lead Liaison Cold Calling Adwords Work Management 48