Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Are Trade Publications Still a Viable B2B Marketing Medium?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. The topic, storytelling, and quality of research or interviews should all be well thought out. Combining podcasting with other mediums, such as blogging, social media, and video, creates a cohesive, multi-channel approach to help you reach your marketing goals.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Leverage the power of storytelling to communicate your messages and make them memorable. Starts with a strong foundation in the basics of grammar, but can break the rules a little.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Which leads me to the question I’m contractually obligated to answer in this newsletter… What will the content revolution mean for brands? These tools are changing the way we think about creative work.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Contently

MARCH 6, 2018

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. Facebook Live: Facebook isn’t as hot on Live video as it was two years ago, but it still juices live video much more than any other medium in its feed. Katrina Neal (@katrina_neal) September 8, 2017.

Content 167

Content Linkedin Facebook Analysis 167

Circle Studio

JULY 29, 2020

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Leverage the power of storytelling to communicate your messages and make them memorable. Starts with a strong foundation in the basics of grammar, but can break the rules a little.

Storytelling 88

Storytelling Work Management Ethics Copywriting 88

Martech

MARCH 18, 2022

Get the daily newsletter digital marketers rely on. About four out of five CEOs do not trust their marketers, sincerely believing that they are too disconnected from short-, medium- and long-term financial reality. It’s not a diminishing return. It’s a bigger loss.”. Processing.Please wait. Lines of miscommunication. Brenner continued.

ROI 125

ROI Paid Search Agency Advertising Agencies Planning 125

Convince & Convert

NOVEMBER 6, 2015

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. By bringing the stories and accomplishments of real women to life, Lean Cuisine’s video evokes a range of emotions in a way other mediums cannot. Get our Definitive email newsletter.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The People.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

SmartBug Media

JANUARY 6, 2023

Email is a media-rich medium that allows the marker to communicate with the customer through written content, images, and design. Email allows for more broad messaging—from promotional content to brand storytelling—that is grounded in the customer’s stage of the customer experience.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Content Standard

APRIL 23, 2015

As far as the company is concerned, brand storytelling is a success. Brand storytelling requires companies to not only think about their own brand story (what do they provide to our world?), Companies are faced with two challenges when it comes to brand storytelling: marketing to goldfish, and entertaining people like Joe.

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

Digilant

OCTOBER 16, 2023

The goal of display advertising is to attract the attention of the audience and drive them to take a specific action, such as clicking on the ad to visit a website, making a purchase, or signing up for a newsletter. In general, video is a highly engaging medium that can convey complex information and evoke emotions effectively.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Goodish Agency

AUGUST 5, 2021

The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more. Leadpages Build customized landing pages, sale/newsletter pop-ups, etc. Cross-channel marketing however, focuses on the customer having a seamless journey no matter the channel.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? This can be done through storytelling. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Optinmonster

JULY 16, 2021

Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning: When you first sign up for OptinMonster’s newsletter, you receive a welcome email from “Syed from OptinMonster,” our co-founder. Medium Daily Digest. That means it will have higher open and click-through rates.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

MKT1

AUGUST 16, 2022

This newsletter is part of a series I’m calling “Content as a Product” The first post, Content marketing does not equal blog posts , was about creating high-impact content, this post is about content roadmapping, and the final post is about distribution. Your growth team (even if that’s also just you) will thank you.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Are you launching a new product or making a big announcement for your company? Ensure that your CTA is concise, clear, and compelling.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Hubspot

OCTOBER 10, 2019

The marketing should also meet the needs of the audience on that medium. For example, you'll want to have high-quality visuals for Instagram and keep the captions short -- inversely, on LinkedIn, storytelling is the way to go. For example, a fan of Adobe might sign up for their newsletters to catch promotional offers as they arrive.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

ClearVoice

JUNE 24, 2021

Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

JANUARY 17, 2019

Constituents who share their stories can become the nonprofits most impactful storytellers. Your most powerful, often overlooked, and untapped resources for authentic storytelling are the people you serve. Also check out ClearVoice’s must-read post “ Developing a Content Strategy: 25 Questions to Ask Your Team.”

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Content Standard

MAY 8, 2019

This can include testing and experimenting, but not through a totally new medium or approach. Brand storytelling is happening simultaneously across all points in the customer journey, from that first moment of discovery on social media to that final point-of-purchase experience. Featured image attribution: Manuel Nägeli.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Video minimizes barriers to collaboration, delivers information the way employees prefer to consume it, and provides a powerful medium for sharing inspiring storytelling.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

FEBRUARY 18, 2016

Even so, Skype’s internal leadership was very concerned and involved with making sure that brand storytelling was bolstered by other marketing strategies that presented a united, comprehensive front. But brands don’t necessarily have the storytelling personnel in place to maximize this opportunity. General Electric.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Content Standard

JULY 6, 2018

For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 72

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Work With Professionals in the Medium. there was product placement.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Anyword

MAY 6, 2019

Even smaller content creators have been able to thrive with the introduction of paid newsletters through Substack and Patreon. Apple News+ launched late last month, garnering more than 200K sign-ups in the first 48 hours, and Medium announced a series of media partnerships in pursuit of 1 million paying subscribers. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Content Standard

MARCH 28, 2018

Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. For more stories like this, subscribe to the Content Standard newsletter. But SXSW has little, if anything, to do with digital strategies concerning SEO, drip emails, and campaign attribution.

Advertising Agencies 71

Advertising Agencies Conference Buzz Storytelling 71

Content Standard

APRIL 19, 2018

When you consider our increasing impatience with traditional advertising, that’s a lot of time to use brand storytelling to engage with an audience quickly and efficiently. For more stories like this, subscribe to the Content Standard newsletter. Spotlight Your Audience. or just feel like being playful.

Brand Identity 52

Brand Identity Branding Paid Search Agency Storytelling 52

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. It took a few years before they discovered the promise of the new medium—the things radio could do that print and stage could not, as well as its new limits. Come aboard.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Content Standard

DECEMBER 4, 2018

To avoid this, particularly when reporting on mediums like social media, it can be helpful to simply look at volume of unique site sessions by source/medium. For more stories like this, subscribe to the Content Standard newsletter. Featured image attribution: Gregory Hayes.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Content Standard

JANUARY 18, 2019

In addition to showcasing their voices through blogs and digital content hubs, innovative brand leaders are also extending their reach to other mediums including print and live events. For more stories like this, subscribe to the Content Standard newsletter. This statement is true for all CEOs.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67