Pam Didner

OCTOBER 22, 2022

Large enterprises have dedicated marketing research departments that work closely with research agencies to conduct quantitative and qualitative research from multiple countries to create one or several global personas. However, small and medium companies don’t typically have a budget to create a formal global persona.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling In Content Marketing?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. On the other hand, if you’re an established brand with plenty of eyeballs and clicks, your strategy might be centered on establishing authority through high-value content like eBooks and courses.

Organization 100

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 100

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Marketing Insider Group

JULY 14, 2021

(Many content creators with their own sites feature a copyright notice front and center as a warning.) It’s essential for content creators to give nods to publications and other entrepreneurs. Of course, backlinks or a works’ cited section can be used as well. Pick a medium to master.

Work Management 351

Work Management Tips Copyright Marketing Management 351

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Onalytica B2B

SEPTEMBER 15, 2017

Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? In social media marketing, especially for B2B companies, content represents that same omiyage.

Curation 267

Curation Social Media Advertising Mediums Consulting 267

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Rising stars, by contrast, are where the action is: high-growth marketspaces with market share there for the taking.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Of course, it seems like it would make your life easier. It could bring visibility into your content schedule and show your teammates how much you have on your plate.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The Medium Is the Message. the medium. Now apply that to content marketing.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The Medium Is the Message. the medium. Now apply that to content marketing.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

ClearVoice

SEPTEMBER 29, 2020

4 industries that have major content marketing potential. Here are four industries that are seeing major growth, and hiring marketers and communications staff as they go. … and every other type of creative content-driven way to inspire potential customers to hit the buy button. Outdoor recreation equipment.

Content Marketing 119

Content Marketing Advertorials Paid Search Agency Content 119

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. That got me. Online Communities.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Marketing Institute

OCTOBER 11, 2018

Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Read: Is Voice Search the Future of Content Marketing? Content conclusion.

Activities 101

Activities Marketing AI Enterprise Management Paid Search Agency 101

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? Of course not! If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 230

SEO Lead Ranking Content PR 230

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. His work has been published on blogs and mediums like Crazy Egg, Forbes, Upwork, and ShareThis.

Video Marketing 247

Video Marketing Business Work Management Marketing Management 247

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. It may even be the difference between a content marketing success. and failure. Know Your Framework.

Enterprise Management 75

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 75

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

nDash

AUGUST 4, 2020

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? These are the questions keeping so many content marketers up at night. Find Your Minimum Viable Content Marketing Metrics. None of these lists are wrong.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Of course, that’s when you do it right.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Biznology

SEPTEMBER 6, 2017

The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. It’s designed to put help marketers develop a content strategy for account-based marketing. A video call, of course.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

NetLine

APRIL 14, 2022

But knowing that Marketers strive to make data-based decisions whenever they can, why would content creators focus on a medium that doesn’t yield as many registrations? The Relationship Between Buying Journey and Content Format. This is a major discovery for B2B Marketers and Sales pros alike. White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Those degrees don’t exist, of course. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” But that’s OK.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Marketing Insider Group

MAY 11, 2021

Determine the best course of action by considering what is most likely to happen. Distributing Targeted Content. Learning which types of content resonate best with your audience (or different audience segments) and which channels they’re using most can inform future content marketing decisions. Source: Hotjar.

Lead Ranking 342

Lead Ranking Analytics Marketing AI Marketing Budget 342

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. Of course, there are innumerable KPIs. We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Biznology

MAY 31, 2017

Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Of course, cost still depends on the style and the content. Instead of screenshots, use screen sequences that illustrate a task accomplished or user control. Make more targeted persona-based and industry-specific videos.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

seo.co

FEBRUARY 8, 2022

No matter the root cause, if you want your content to start exciting people again, you’ll need to either: Completely re-write existing content that receives little or no traffic OR. Update your writing to make your content truly evergreen OR. Reuse and repurpose old content into new mediums OR. Then, start writing!

SEO 98

SEO Content Dwell Advertising Mediums 98