ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Marketing Insider Group

MAY 11, 2021

Determine the best course of action by considering what is most likely to happen. Distributing Targeted Content. Learning which types of content resonate best with your audience (or different audience segments) and which channels they’re using most can inform future content marketing decisions.

Lead Ranking 347

Lead Ranking Analytics Marketing AI Marketing Budget 347

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Publish / repurpose blog posts through places like LinkedIn or Medium. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

nDash

AUGUST 4, 2020

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? These are the questions keeping so many content marketers up at night. Find Your Minimum Viable Content Marketing Metrics. None of these lists are wrong.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. We just hired a new content strategists (sup, Kema!) Susan, New York. Is there a way to do this?

Content 167

Content Linkedin Facebook Analysis 167

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. It may even be the difference between a content marketing success. and failure. Know Your Framework.

Enterprise Management 75

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 75

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers are creative.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Content shock is what happens in your audience when they are so overwhelmed by the volume of your content that it actually does more harm than good.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Are Trade Publications Still a Viable B2B Marketing Medium? What resonated most?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

JUNE 30, 2016

Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “We start with the idea first and then how it will be distributed throughout various platforms,” she said.

Design 113

Design Content Marketing Planning Storytelling 113

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. Of course, there are innumerable KPIs. We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. This is a way to distribute your company’s video content, but it’s not ideal. But maybe you knew all that already. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

ClickZ

FEBRUARY 19, 2020

Essentially, Bandersnatch lets viewers navigate their way across the plot themselves, giving them the ability to not only choose from multiple storylines, but also select the brands that characters interact with throughout the course of the film. Where this powerful new medium is headed . Interactive TV and other emerging platforms.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

DivvyHQ

JULY 13, 2017

Chief among those was developing a comprehensive content marketing strategy. Which is why earlier this week, we published a post that sought to answer the one question that seems to be eluding many marketers: What Is Content Marketing Strategy? But, becoming a seasoned content Samurai doesn’t happen overnight.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 41

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Vidyard

MAY 5, 2017

Here’s how to map out your purposeful video marketing strategy. Determine what your video content will accomplish (and for whom). Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Moz

APRIL 19, 2020

But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. Medium difficulty, medium impact.

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Visual content is on the rise.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Marketing Insider Group

MAY 17, 2021

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Of course, ROI is important. 7 Steps for Starting a Content Marketing Plan.

Planning 309

Planning Marketing Plans Content Marketing Buyer Personas 309

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. Meta description 2: Want more engagement from your content? Then LinkedIn video marketing is an essential tactic for your B2B content marketing strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Content Marketing Institute

MARCH 23, 2018

Messaging fits content marketing mission. Our raison d’être as content marketers is to craft content experiences that provide value while simultaneously amplifying our brand story to our audiences. These concepts are the spirit of smart content marketing. Drive deeper relationships.

SMS 108

SMS Conversion Planning Paid Search Agency 108

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Content Standard

APRIL 4, 2019

Why B2B Video Is Already Essential to Your Marketing Strategy. Although some marketers may think of video as an unfamiliar medium that’s daunting and expensive, the truth is that video already plays a huge role in B2B marketing strategy, and it’s a medium that few marketers can afford to ignore any longer.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Content Standard

APRIL 9, 2016

Building an enterprise content marketing strategy and pushing daily content out to a relevant audience? Publishing online content en masse is no easy process, even for experienced marketers—brand or media. Publishing a blog post? Anyone can do that. To put it bluntly: Good luck.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

NetLine

MAY 13, 2021

For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. How COVID-19 Affected B2B Content Consumption.

B2B 71

B2B Webinar Metrics Content Marketing Report 71

Convince & Convert

MARCH 10, 2013

Taking a page directly out of Facebook’s EdgeRank instruction manual, Twitter will designate tweets as “low” “medium” and “high” value , labels that will impact their exposure across the platform. Of course, not everyone who follows you on Twitter sees all your tweets, and they never have.

Twitter 167

Twitter Digg RSS Television marketing 167

Sales Engine

JANUARY 25, 2016

The old woman of course. So what does this have to do with content marketing? It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. You have only one other seat in the car. You have to choose. It’s a tough one.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Learn More: Email Marketing Manager: Role, Skill Set, and Job Description.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. As content marketers develop gameplans for their current clients, and set lofty goals for growing their businesses, having a firm understanding of storytelling is essential.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium. We love Tim on: his blog or in person, of course!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

PureB2B

JUNE 23, 2021

According to practitioners, it aids in the alignment of sales and marketing and the better utilization of marketing resources. Marketing Automation. At this point, it is possible to automate content marketing delivery at virtually every step. Treat these trends as tools for your marketing warfare.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

EveryoneSocial

SEPTEMBER 24, 2019

Regardless of the competition, content marketing is necessary for sales, marketing, branding, and much more. So, how is your organization supposed to stand out in this crowded market, get employees to share, and be seen as company thought leader? Here’s what you’ll learn: What is Original Content?

Lead Scoring 53

Lead Scoring Lead Ranking Planning Thought Leadership 53

Contently

DECEMBER 27, 2022

Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. But it does tell you where you stand with your content marketing programs.

Planning 193

Planning Marketing Plans Multi-Touch Attribution Content Marketing 193

Vidyard

JUNE 8, 2020

Our two-minute video featuring employees dressed up as their favorite holiday movie characters—Clark Griswold, Buddy the Elf, Cindy Lou Who, and of course, John McClane—was no ordinary holiday greeting for our customers. Perhaps the greatest success of this campaign was in how we promoted the content.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117