Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems. Here’s your current B2B buyer. Admittedly, it was much harder to make B2B sales decades ago.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. Your platform should have relevant information, easy checkout, order tracking, and no errors. B2B companies now believe that digital channels are twice as important as they were before.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. The post How to align B2B sales and marketing teams appeared first on MarTech.

Sales Management 128

Sales Management B2B Sales Top of Funnel Work Management 128

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort. Last year, we discussed various ways that companies can find B2B success with LinkedIn ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketri

SEPTEMBER 22, 2023

Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Metrics to Track in Sales Reports. Purposes of a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Heinz Marketing

MAY 26, 2022

Many B2B marketers have the same Wishlist item that they never get around to doing. To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom). Top Funnel Metrics (Awareness). At this stage, you want one thing, eyes on the video.

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

KoMarketing Associates

OCTOBER 17, 2017

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Outline, Write, and Edit.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. What differentiates Semcasting in the B2B programmatic ad world? B2B really wasn’t different from our consumer products. B2C marketing space?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Make your videos visually eye-catching and engaging.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. ABM has been a buzzword in B2B marketing strategy for several years, but unlocking the secrets of a successful Account Based Marketing campaign can be daunting.

Account Based Marketing 62

Account Based Marketing Enterprise Management B2B Marketing Work Management 62

Modern B2B

JANUARY 10, 2024

Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it. Plus, if you’re tracking your links correctly, you’ll be able to see how far it goes online. These lists are the perfect way of maximisng your paid activity spend further down the funnel.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sage Marketing

NOVEMBER 27, 2021

I joined SAGE Marketing two months ago and was immediately enrolled in a HubSpot B2B marketing course with my new coworkers. . I heard so many new words during that first course – marketing audit, channels, funnel, SEO, lead scoring, PPC flow… the list goes on. . First off, let me just say: marketing is intricate.

Startups 98

Startups Hubspot Marketing Management Planning 98

Directive Agency

FEBRUARY 1, 2022

It introduced a number of novel concepts such as MQLs, SALs, and SQLs to the world and has been adopted by the vast majority of B2B brands. As ABM gained popularity, the original demand waterfall no longer fit the needs of many B2B brands that were switching to ABM or hybrid go-to-market motions. Let’s dive in… .

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. This list will also help guide you in the development of your ad copy and PPC landing pages.

PPC 92

PPC Advertisements Advertising Organization 92

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Brand surveys.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). Google Ads (Top and Bottom). What Are SERP features? Best Practices for Title Tags. Local Pack.

SERP 295

SERP Features Google Top of Funnel 295

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Let’s continue with our example from earlier.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. It's a popular saying that two pairs of eyes are better than one. Bottom Line There you have it.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

SalesIntel

NOVEMBER 17, 2022

The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Overall, the edtech market is growing rapidly and is expected to continue to grow in the coming years, with online education and B2B sales being particularly strong areas of growth.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. The Benefits of Gamification Marketing Gamified content makes your sales funnel better. 88% of B2B marketers plan on converting 10 to 30% of their material to interactive content.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Adding images and video to your content will help promote brand awareness and brand recall.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62