Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Oktopost

FEBRUARY 21, 2022

While many employee advocacy statistics are from older studies, we’ve assembled the most recent stats on how advocacy really impacts brands. 2022 Employee Advocacy Benchmark Report ). But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. LinkedIn ). Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Hubspot

SEPTEMBER 8, 2020

The third week, you look at your stats and are starting to think that this isn’t as easy as you thought. Review your goals, record your stats, and compare them. It’s every salesperson's nightmare — you start a new job, and right off the bat, you're excited to close some business! You love your new company and buy into its mission.

Peer-to-peer 86

Peer-to-peer Stats FAQ Advertising Benchmark 86

ClickZ

JUNE 3, 2020

Of the number of Board members, C-level, and Director+ level executives that participated in our benchmark 2020 survey, “Content & Experience”, “Data”, and “Advertising” are the top three technologies they are keen on while Management oriented technology remains at the bottom of their preference list.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

FEBRUARY 28, 2015

Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Check out this website to quickly learn how your peers are performing on social media. Tweet This].

Advertising Benchmark 28

Advertising Benchmark Social Media Peer-to-peer Paid Search Agency 28

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. But this year, your contribution will have an even bigger impact. EmailGeeks, make your voice heard! Ready to take the survey?

Customer Surveys 68

Customer Surveys Communities Peer-to-peer Thought Leadership 68

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

MAY 18, 2015

By knowing where we stand against our peers and competitors, we’re better positioned to uncover areas of opportunity. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Content Marketing Institute

DECEMBER 12, 2018

These are just a few of the findings in CMI’s B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report based on the ninth annual content marketing survey conducted in partnership with MarketingProfs earlier this year. The outlook for B2C content marketing looks bright if budgets are any indication. 66% of U.S. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Content Marketing Institute

JULY 19, 2018

Or, maybe you need some great stats to help you build your business case for content marketing. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends — North America. Focus on building an audience.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

ClickZ

MAY 2, 2020

Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. Mobile remains the best way to engage people with push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

EveryoneSocial

NOVEMBER 24, 2020

I won’t spend much time here, as the UGC stats in the next section will really open your eyes up to the bright future of employees making and sharing of their own volition. Below you’ll find UGC stats around the impact on consumption, authenticity, and impact on other areas of the business like marketing and sales. Let’s dive in!

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

DivvyHQ

NOVEMBER 19, 2018

This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. New Content Marketing Technology Trends: 5 Stats Content Managers Should Know. We’ve got you covered. Only 19% say they’ve completed it.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. And the survey says….

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

The ROI Guy

JANUARY 25, 2017

A common mantra for many sales strategies is to "Engage earlier and higher". So does this strategy have real merit, and if so, how do you best enable your sales reps to be successful? Does the early bird really get the worm? First, does it really make a difference if sales reps engage earlier? Second, does engaging higher really make a difference?

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Hubspot

JANUARY 28, 2014

This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they''re doing what they need to stay on top of the latest trends, especially compared to their peers. Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ).

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . They insist on personalized communications – even when those communications are automated. . Buyers are in control, and they’re aware of it. .

Buy 70

Buy Process B2B Peer-to-peer 70

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. It’s never too late to implement #content measurement techniques to know what works, says @joderama.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

Hubspot

FEBRUARY 21, 2014

What do you hope to accomplish Your objective sets a benchmark. The benchmark is a standard you can use to compare expected results with actual results. These may include email marketing, SEO, content marketing, special events, peer-to-peer campaigns, and direct mail campaigns, among others.

Peer-to-peer 28

Peer-to-peer Tools Advertising Benchmark Tactics 28

The ROI Guy

SEPTEMBER 13, 2013

I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. Here is an abstract from that webcast interview session ( click here to access the recording ): #1 Issue – Inability for Sales to communicate value messaging? Do you believe that this Value Deficit is the top issue?

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

JANUARY 17, 2017

November 2016 marked the one year anniversary of ThinkGrowth.org and I wanted to share a little bit about what we’ve learned: why we did it, where we stumbled, and  -- because benchmarks were hard to come by when we were getting started  -- what our numbers looked like throughout the year. That planet is your website. Grab your space helmets.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Hubspot

JANUARY 19, 2016

The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. The stats outlined throughout the page promote Stryker’s attention not only to the health of the patient, but also the positive outcomes for the caregivers.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. As a business, you’re always looking for ways to sell your products or services. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Unbounce

SEPTEMBER 28, 2020

Research from Stats Canada shows that a woman only earns $0.92 Now, we want to help and encourage our peers to address pay parity at their own companies. Here on the Unbounce blog we’re usually talking about all things conversion intelligence and optimization. Why Make Pay Parity a Business Priority? There’s more.

Peer-to-peer 141

Peer-to-peer Communities Analysis Landing Pages 141

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KoMarketing Associates

APRIL 29, 2020

In other words, just like B2B marketers use data and stats to make our case to potential buyers, B2B buyers want data and stats to make their case to their peers and senior reports. Of course, content has been influencing B2B buyers for a while. Add more data and research. They need statistically valid surveys.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

DotDigital

SEPTEMBER 3, 2021

I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark reports to give them the stats and figures they need to show the powers that be that they conform and they’re keeping up with their peers. But who is driving this obsession? Who really cares?

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Content Standard

NOVEMBER 8, 2018

Zendesk research found that 66 percent of B2B and 52 percent of B2C customers stop buying after a bad customer service interaction—pretty staggering stats. ” It’s the word—usually in the form of a text link, navigation tab, icon, or widget—that directs you to customer service content. Image attribution: Ron Jake Roque.

Work Management 81

Work Management Marketing Management Service Planning 81

Marketing Insider Group

OCTOBER 1, 2014

The report provides Benchmarks, Budgets, and Trends for content marketing in 2015. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Let me save you 1,285 clicks. His main point: document your goals. Let me save you 1,285 clicks. This is no surprise.

Content Marketing 100

Content Marketing Planning Peer-to-peer Budget Programs 100

Velocity Partners

FEBRUARY 25, 2019

In the right hands, this is insight-rich intelligence that (depending on the service you provide) can also reflect a wider picture for prospects – a tantalising, unbiased glimpse into areas like market conditions, industry benchmarks and even competitor analysis. Standing out is hard for Software-as-a-Service (SaaS) providers. Let me explain.

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Peer-to-peer 63

ClearVoice

DECEMBER 19, 2019

One key pillar of this approach includes offering insightful, credible information that equally informs and inspires readers to take action or think more critically about a topic. As writers, how do we manifest such performance-driven content? The quick answer: We rely on sources. I’m immediately reminded of my college days.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Heinz Marketing

OCTOBER 18, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! Matt: All right.

Top of Funnel 107

Top of Funnel Digital Marketing Funnels Lead Ranking B2B Sales 107

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Purposes for Social Media in HealthTech Marketing. Research Process.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62