Martech

APRIL 7, 2025

The report even suggests rethinking financial accounting practices, proposing that marketing spend be treated more like capital expenditure rather than written off as an operational expense in the period it occurs. To prove the impact of marketing spend, we need to quit trying to force a square peg into a round hole.

ROI 118

ROI B2B Marketing Effectiveness Paid Search Agency 118

Marketing Insider Group

JANUARY 26, 2021

Planning your budget is simple: What are your goals and what tactics do you need to reach them? How can you work within your provided budget to maximize those results? Step 1: Analyze and Benchmark Past Marketing Results. Step 2: Determine Your 2021 Marketing Goals.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

MarketJoy

NOVEMBER 18, 2024

Benefits of Precision Targeting Higher Lead Quality: Focus on prospects who are actively seeking solutions, improving lead quality and ensuring your marketing spend generates real opportunities. If we don’t deliver the high-quality leads you need, we’ll keep working—at no additional cost—until we meet the agreed-upon benchmarks.

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

Sword and the Script | B2B

JULY 16, 2024

“Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. Paltry budgets. Overall marketing budgets tallied at 7.7% of revenue – down from 9.1% Build resilience. What do you do?

Statistics 109

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 109

Marketing Insider Group

JUNE 26, 2023

How to Conduct a Marketing Audit If you aren’t sure if your marketing is working, here is a step-by-step marketing audit process to give you a better idea of what is working …and what isn’t. Start by Reviewing Your Objectives You can’t gauge the effectiveness of an activity without setting up a benchmark by which to measure it.

Paid Search Agency 264

Paid Search Agency Digital Marketing Funnels Ad Frequency CMO 264

markempa

AUGUST 12, 2021

I’ve seen companies spend most of their budget getting people to raise their hands, but not enough toward progression. Marketers spend most of their budget getting people to raise their hands but not enough toward account progression. Click To Tweet. sale’s team).

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Oktopost

JULY 30, 2024

You can also use your demand gen data to complete competitor analysis reports , effectively benchmarking your results against your top competitors. Only 24% of CMOs say they have sufficient budget to execute their 2024 strategy. To evaluate such a broad approach, you can narrow your analytic focus.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Martech

FEBRUARY 18, 2025

Example : A marketing VP reallocates spend after causal AI reveals that high-value content offers generate significantly higher enterprise conversions than traditional ads, preventing waste and maximizing returns. The team quickly corrects course, ensuring marketing dollars work harder.

Marketing Analytics Tools 103

Marketing Analytics Tools Marketing AI Enterprise Management Allocation 103

Single Grain

MAY 11, 2025

Key Takeaways CRO testing delivers measurable ROI with even modest improvements of 25% in conversion rates, generating substantial revenue without increasing traffic or marketing spend. Perfect conversion rates : If you’re already significantly outperforming industry benchmarks (rare!). Is CRO testing worth it?

Analysis 52

Analysis ROI Multivariate analysis Lead Ranking 52

Sword and the Script | B2B

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022. That is a responsibility that rests squarely on leadership. click image for higher resolution) * * * The full report has a lot more interesting statistics and is well worth a read.

Case Studies 89

Case Studies Case Study Advertising Benchmark Paid Search Agency 89

Webbiquity

MARCH 31, 2025

This unified approach makes it easier to align marketing spend with business outcomes, consistently generating higher-quality leads. Salesforce similarly excels at monitoring these metrics, leveraging its CRM platform to consolidate data and provide an integrated view of each prospects interactions. ABM is often the key.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Tier 2: Inside Commercial Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

B2BMarketing.net

MARCH 7, 2025

As expectations intensify, failure to meet benchmarks can even jeopardise job security. These rising demands also lead to increased stress and burnout, affecting both the personal and professional well-being of marketers and further complicating their ability to innovate and drive meaningful results.

Content 80

Content Budget Programs Paid Search Agency B2B Sales 80

KoMarketing Associates

DECEMBER 10, 2019

About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Marketing Insider Group

DECEMBER 5, 2022

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Let’s Make Marketing Accountable.

ROI 278

ROI Content Marketing Digital Asset Management Business 278

Drew Neisser

JANUARY 27, 2023

It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 78

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Indeed, the survey says marketing spends 15.9%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

ViewPoint

MAY 24, 2016

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

SmartBug Media

NOVEMBER 29, 2021

Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Single Grain

MAY 1, 2025

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Key Takeaways Marketing budgets now represent 9.4% of marketing efforts with projected growth to 44.2%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Hinge Marketing

FEBRUARY 3, 2020

The sum of these expenses becomes your marketing budget. The top-down approach involves benchmarking your spending levels and allocations against other firms that are similar to yours. For instance, you might model your marketing strategy and tactics on those used by market leaders. Comparison Group.

Marketing Budget 139

Marketing Budget Marketing Budget Creation Work Management Planning 139

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? Customer Lifetime Value (CLV) Benchmarks.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Kabbage

OCTOBER 28, 2016

B2B data is usually siloed and fragmented across marketing stacks, and marketers lack a single source where they can get the latest, most accurate information about the businesses they’re targeting. Say ‘goodbye’ to invalid, incorrect, or outdated data, as only the most reliable data remains in your marketing systems.

Effectiveness 182

Effectiveness B2B Network Marketing Validation 182

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Channels: What is your spend and ROI for each channel?

Spending 124

Spending Paid Search Agency Ads Marketing Budget 124

ViewPoint

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. See more …”.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Ranking Lead Scoring 149

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? Making marketing more relevant through sales enablement (slides 11-15). On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. Spending by Firm Size — We know that spending varies by the size of the firm.

Marketing Budget 152

Marketing Budget Budget Programs Marketing Budget Creation Allocation 152

Orange Owl Blog

DECEMBER 16, 2024

Increased Focus on Customer Lifetime Value (CLV) Insight: Shifting focus from short-term gains to long-term customer relationships and CLV will redefine performance metrics and success benchmarks. Actionable Steps: Use real-time data to adjust budgets and resources towards high-performing campaigns and channels. Prediction 10.

Allocation 59

Allocation Trends B2B Marketing Enterprise Management 59

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. How Email Contributes Further Down the Sales/Marketing Funnel. Database Accuracy Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133