Martech

MAY 12, 2025

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% Click-through rates doubled. Click-to-open rates jumped by 50%. Download the Global Benchmark Report here. The post Benchmark Report: 23.9% Unsubscribes remained low at just 0.13%.

Advertising Benchmark 86

Advertising Benchmark Marketing Report Email Marketing Multi-Channel 86

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

KoMarketing Associates

MAY 27, 2020

Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What’s the average email open rate that you can expect to see?

Open Rate 116

Open Rate Click Rate CAN-SPAM Statistics 116

Benchmark Email

FEBRUARY 8, 2022

That’s why email marketers monitor the key metrics to know what to adjust and how and… The post What Is a Good Email Marketing Open Rate? appeared first on Benchmark Email. However, you can’t improve what you can’t measure.

Open Rate 111

Open Rate Email Marketing Advertising Benchmark Marketing & Strategy 111

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Benchmark Email

DECEMBER 12, 2022

The holiday marketing season is finally here, so it’s time to brush up on holiday email marketing techniques to improve open rates this year. If you’re tired of the same old tricks, maybe it’s time… The post 25 Examples of Holiday Email Subject Lines with the Highest Open Rates (with Emojis) appeared first on Benchmark Email.

Open Rate 116

Open Rate Examples Advertising Benchmark Email Marketing 116

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Just think about how you check your own inbox.

Open Rate 111

Open Rate Tips CAN-SPAM Segmentation 111

Marketing Insider Group

OCTOBER 15, 2024

According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% Digital campaigns have taken off in the world of nonprofit fundraising, and it’s not hard to see why. faster than the average nonprofit.

Tips 157

Tips Outreach Paid Search Agency Storytelling 157

KoMarketing Associates

SEPTEMBER 13, 2022

Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Litmus

JUNE 17, 2025

White Head of Research at Oracle Spam placement is on the rise (and AI might play a role) Validity’s Deliverability Benchmark Report found that global spam placement rates almost doubled from Q1-Q4 2024. Benchmark its performance so you can compare the change. They don’t like that. They feel tricked. “ Chad S.

Segmentation 87

Segmentation Personalization Webinar Metrics Marketing Attribution 87

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Email Marketing 195

Email Marketing Analytics Click Rate Open Rate 195

Benchmark Email

APRIL 5, 2023

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. Images, such as videos,… The post How to Use Visuals to Increase Your Newsletter Open Rates appeared first on Benchmark Email.

Open Rate 85

Open Rate Newsletter Advertising Benchmark Email Marketing 85

Salesforce Marketing Cloud

AUGUST 6, 2024

Sandstone’s revenue grew just 3% last year, and its 8% operating margin sits well below the industry benchmark. For example, it compares internal data against industry benchmarks and historical data, and identifies opportunities for optimization based on patterns in spending and resource allocation. But Sandstone needs to act fast.

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%. Why we care.

Advertising Benchmark 115

Advertising Benchmark Marketing Report Email Marketing Personalization 115

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Marketers sent fewer emails this week, but send and open rates continue to trend well above pre-COVID levels. What We're Seeing.

Advertising Benchmark 92

Advertising Benchmark Positioning Open Rate Response Rate 92

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Consumers are still engaging with marketing channels as open rates continued to rise last week. What This Means for Businesses.

Advertising Benchmark 101

Advertising Benchmark Budget Programs Open Rate Response Rate 101

Hubspot

APRIL 8, 2020

Like you, we’re looking for some concrete benchmarks. From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Across the month, open rate increased by 21% overall.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Hubspot

APRIL 16, 2020

That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. Charts in this post are measured against a benchmark on the y-axis. Zoom integration with HubSpot.

Response Rate 101

Response Rate Advertising Benchmark Forecasting Open Rate 101

KoMarketing Associates

SEPTEMBER 7, 2017

The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. times the unique click rates, compared to subject lines without personalization. The highest open rate (18.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. What We're Seeing.

Advertising Benchmark 92

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 92

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The post Benchmark Your Email Stats appeared first on Vision6. The email stats are in from our latest Email Marketing Metrics Report and WOW! What a six months it has been!

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. However, the average open rate increased by 5.8 percent, while the average unique click rate rose by 12.1 percent from Q4 2017 to Q1 2018. percent.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Anyword’s Benchmarking is not just an advancement; it’s a transformation in how content is created, analyzed, and optimized. What’s Benchmarking? open rates, click-through rates).

Advertising Benchmark 78

Advertising Benchmark Lead Scoring Lead Ranking Comparison 78

KoMarketing Associates

FEBRUARY 4, 2020

GetResponse conducted its “Email Marketing Benchmarks” report, and statistics showed that emails with YouTube videos had a 29.60% open rate, as well as a 6.62% click-through rate. Emails that had Vimeo videos had a 36.99% open rate and an 8.13% click-through rate.

Email Marketing 157

Email Marketing Marketing & Strategy Marketing Strategy Click Rate 157

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Webbiquity

MARCH 31, 2025

The 2024 Demand Generation Benchmark Survey reveals that ABM is the second most important investment after data: While consulting some B2B companies in the past, we needed a more direct, personalized strategy in a highly competitive software market. Personalized emailingusing dynamic fields to address unique challengessaw open rates surge.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

DiscoverOrg

APRIL 20, 2017

Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. These new benchmarks speak to forward-thinking goals leadership is more likely to support. Deep account-based sales intelligence benefits an organization in the following ways.

Top of Funnel 269

Top of Funnel ROI Ideal Customer Profiles Marketing Management 269

Single Grain

JULY 1, 2025

The results speak volumes: 57% average open rates compared to email marketing’s 15-25% industry standard, and proven case studies showing 5× return on investment for companies that master the strategy. Focus on three key metrics: click-to-open rate (CTOR), conversation completion rate, and cost per qualified lead.

Outreach 52

Outreach Paid Search Agency Linkedin Ideal Customer Profiles 52

Webbiquity

AUGUST 8, 2023

The most important operational metrics tracked by B2B marketers include website traffic (71%); email click and open rates (67%); form completion and demo requests (52%); and paid search results (51%). The most common attribution methods employed after multi-touch are single touch — last touch (33%) and single touch — first touch (29%).

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

SendX

FEBRUARY 16, 2021

Recently studies, however, show that, instead of increasing open rates, subject lines featuring special characters are likely to go straight to spam. Writing more than 15 words lowered open rates from 21% to 9%. Emails with short subject lines didn’t perform too well, landing an average open rate of 16%.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Benchmark Email

AUGUST 26, 2024

A compelling email subject line can significantly impact open rates, engagement, and overall campaign success. In this blog post, we’ll explore the… The post Labor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out appeared first on Benchmark Email.

Campaigns 52

Campaigns Tips Advertising Benchmark Open Rate 52

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

Advertising Benchmark 88

Advertising Benchmark Trends Advertising Agencies Budget Programs 88

ClickDimensions

MARCH 26, 2025

Skewed A/B Testing Results If open rates are used to determine the success of subject lines, robotic opens can lead to misleading conclusions. Click’s marketing automation, email delivery tools, and integration with your Microsoft Dynamics CRM will help you create campaigns that stand up to every benchmark!

Marketing Automation Services 59

Marketing Automation Services Phishing Trigger Marketing CAN-SPAM 59

Directive Agency

OCTOBER 28, 2024

LinkedIn conversion ads open rates Another striking discovery we connected with during our $55 million ad spend analysis is the fact that LinkedIn conversion ads have an average open rate of 50%. A toss of the coin figure that sparks a slew of noteworthy results.

Paid Content 52

Paid Content Lead Ranking Linkedin Lead Scoring 52