SocialPilot

JANUARY 21, 2025

A good dashboard breaks down deeper into audience demographics, engagement rates, best-performing content, growth trends, and competitor benchmarking. Competitor Comparisons: Benchmark your brands visibility against industry leaders. CTR (Click-Through Rate): Are your thumbnails and titles compelling enough to drive clicks?

Social Media 110

Social Media Analytics Media Examples 110

SocialPilot

JULY 12, 2024

It exposes their share of voice, helps you establish benchmarks, and finds potential gaps in their strategies that you can exploit to stay ahead of them. You need to establish benchmarks and decide which social media metrics to use. Benchmarking: Compare your performance against industry averages or your competitors.

Social Media 115

Social Media Analytics Media Cost per Acquisition 115

Sprout Social

JUNE 13, 2025

For paid campaigns, focus on these vital metrics and what they indicate: Click-through rate (CTR): This suggests how well your creative and messaging resonate with your audience. There’s no single benchmark for ROI on YouTube. The best approach is to set a benchmark that fits your content strategy, funnel and performance goals.

Paid Content 103

Paid Content Youtube ROI Multi-Touch Attribution 103

SocialPilot

JULY 9, 2025

Marketing Use, Showcasing & Competitive Benchmarking Reviews are more than trust signals; they’re marketing fuel. Here’s how both platforms can help you showcase feedback, boost conversions, and benchmark against competitors. Google Business Profiles are highly visible but lack native marketing or benchmarking features.

Google 93

Google Ideal Customer Profiles Enterprise Management Business 93

Single Grain

JULY 7, 2025

and 2.4%, CTR at 0.84%, and a $7.03 Engagement metrics: The platform’s average click-through rate (CTR) stands at 0.84% according to Lebesgue , demonstrating solid audience engagement. CTR for TopView placements according to Popular Pays. At a 0.84% CTR, that generates ~1,195 clicks. 0.5% – 2.0%

Cost Per Thousand 52

Cost Per Thousand Paid Search Agency ROI Analysis 52

Martech

FEBRUARY 7, 2025

Major brands have already seen success: Hootsuite achieved 80% lower cost per signup than their benchmark and found Reddit effective for reaching engaged prospects. Adobe Creative Cloud achieved a threefold increase in conversion rate and 100% higher CTR, thanks to Reddits strong community engagement compared to other platforms.

Paid Content 86

Paid Content Sales Qualified Leads Advertisements Advertising 86

Inbox Insight

AUGUST 21, 2024

Click-through rate The CTR measures the percentage of those who click on your syndicated content from the source platform to your website. A higher CTR indicates that your content is compelling and resonates with the target audience, driving them to engage further. This benchmark helps you gauge how well your content engages visitors.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

Litmus

JUNE 17, 2025

White Head of Research at Oracle Spam placement is on the rise (and AI might play a role) Validity’s Deliverability Benchmark Report found that global spam placement rates almost doubled from Q1-Q4 2024. The result is a 50% increase in conversion rates , a 36% jump in CTR, and a 174% increase in revenue. “We They don’t like that.

Segmentation 87

Segmentation Personalization Webinar Metrics Marketing Attribution 87

Martech

JUNE 17, 2025

To evaluate performance more thoroughly, we downloaded Richard Van der Blom’s LinkedIn Algorithm Insights Report 2025 for benchmarks and context. The paid ads dramatically increased impressions (a relatively meaningless Tier 3 metric) but performed poorly, generating a 0.13% CTR with no conversions.

Linkedin 99

Linkedin Video Marketing Work Management Impressions 99

SocialPilot

MAY 8, 2025

Do a Competitor Audience Analysis Analyzing your competitors’ behavior helps you spot gaps and benchmark your brand’s social media performance against industry leaders. Plus, customize or select from the pre-existing templates to create a report that you can schedule for easy sharing with stakeholders. Try SocialPilot for free!

Social Media 82

Social Media Analysis Process Media 82

Directive Agency

OCTOBER 28, 2024

Taking this measured approach will empower your SaaS business to interact with the prospects most likely to engage with your content, optimizing your click-through rates (CTR) and non-branded ad performance in the process.

Paid Content 52

Paid Content Lead Ranking Linkedin Lead Scoring 52

Valasys

JULY 12, 2024

Competitor Analysis: Social media provides visibility into competitors’ activities, allowing businesses to benchmark their performance, identify competitive advantages, and capitalize on market opportunities. Businesses can analyze these metrics to refine targeting, optimize content strategies, and measure campaign effectiveness.

Social Media 40

Social Media Social Marketing Lead Ranking Media 40

sagefrog

FEBRUARY 17, 2025

Click-through rate (CTR): Are interactive elements driving engagement? Tracking Performance: Turning Data into Better Results Optimizing emails doesnt stop after sendingtracking key metrics is essential to refining future campaigns. Open rate: Are subject lines compelling enough to get recipients to open?

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

The ABM Agency

JUNE 17, 2025

Our research reveals that across 22 B2B websites, properties are seeing rankings improve while CTR declined from 2% to 0.2%, this is not an anomaly but rather the new normal in B2B SEO. This paradox is driven by several converging factors: the explosion of zero-click searches (now representing 58.5%

Lead Ranking 52

Lead Ranking Top of Funnel B2B Thought Leadership Multi-Touch Attribution 52

Sprout Social

JUNE 3, 2025

Popular Facebook KPIs include reach, click-through rate (CTR), engagement rate, conversion rate and follower growth. Paid: Track Post Engagement and CTR for Facebook ads. Track and benchmark your KPIs often Use Meta Business Suite and Ads Manager for paid and organic insight. What are Facebook KPIs? billion users.

Social Media 79

Social Media Cost Per Click Cost per Acquisition Facebook 79

SocialPilot

JUNE 27, 2025

A massive 441% increase in conversion rate, 51% increase in CTR, and 74k incremental search impressions. Need proof for your client that video CTR is rising month over month? engagement rate or CTR). View this post on Instagram A post shared by Emma ⋆𐙚₊˚⊹ (@aestheticwith.emma) The result? Got your formats?

Social Media 66

Social Media Webinar Metrics Top of Funnel Media 66

Single Grain

JUNE 1, 2025

Let’s examine how nearly 20% of marketers have allocated more than 40% of their marketing budget to AI-driven campaigns in 2024 ( Influencer Marketing Hub Benchmark Report ). Click-through rate (CTR). This significant financial commitment underscores the value marketers are seeing from AI-powered campaigns. Cost per click (CPC).

Marketing AI 52

Marketing AI Cost per Acquisition Paid Search Agency Advertising Agencies 52

Orange Owl Blog

APRIL 5, 2025

This reduces manual effort while improving click-through rates (CTR) by making metadata more compelling and aligned with search queries. Hypothetical Example: A B2B marketing agency leverages AI to rewrite hundreds of meta descriptions across client pages, resulting in a 25% increase in organic CTR due to more engaging and relevant copy.

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

New North

JULY 26, 2024

Analyze regularly, set benchmarks, and optimize based on the data. Key metrics include Click-Through Rate (CTR), Conversion Rate, Cost Per Lead (CPL), and Quality Score. Use analytics tools to track these and set benchmarks for continuous improvement. In this section, we’ll coverhow you should track your B2B paid advertising.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Convert

JUNE 16, 2025

Instead of simply boosting click-through rate (CTR), modern CRO must employ smarter testing and ethical personalization. These benchmarks aren’t goals—they’re context. Even with solid benchmarks, a poor test setup can skew results. Top 20% performers: 3.2% or higher Top 10%: 4.7% or higher Desktop users: 1.9%

eCommerce 52

eCommerce Effectiveness Ethics Marketing & Strategy 52

Directive Agency

APRIL 25, 2025

Example: Onboarding sequences map content to time-to-first-value benchmarks. Example: Pre-renewal campaigns trigger 90 days out, not after churn risk hits. You deliver value before its expected. You turn retention into a revenue engine. Example: Expansion plays trigger automatically when usage signals spike. Ready to Scale?

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Salesforce Marketing Cloud

MARCH 26, 2025

” You should analyze key metrics and set benchmarks for each segment and message for open rates, click-through rates (CTR) , and conversion rates. Test, measure, and optimize continuously: Automated campaigns should never be “set and forget.” A/B tests different subject lines, content, and sending times.

Marketing AI 52

Marketing AI eCommerce Optimization Tips 52

Sprout Social

JULY 18, 2025

Whether it’s driving purchases, increasing bookings or improving loyalty program participation, it’s crucial to measure the campaign’s ROI against its initial benchmark to determine if it was successful. Click-through rate (CTR): The percentage of people who click on a link in your content or on your profile.

Social Media 73

Social Media Media Marketing Management Eye-Tracking 73

SocialPilot

JULY 4, 2025

Click-Through Rate (CTR) CTR = (Clicks ÷ Impressions) × 100. Shares When someone shares your post, it gets amplified to their network. This boosts your organic reach and shows that your content is “share-worthy.” Why it matters: Indicates content virality and brand advocacy.

Linkedin 45

Linkedin Analytics Paid Search Agency Ideal Customer Profiles 45

Stevens & Tate

APRIL 30, 2025

Track and Measure KPIs Pick metrics that align with your goals: Reach and impressions Click-through rates (CTR) Conversion rates Engagement rate Follower growth Report monthly or quarterly to see whats driving results and adjust accordingly. Read More: How to Create a Multi-Channel Content Marketing Plan 6.

Social Media 52

Social Media Template Ad Frequency B2B Thought Leadership 52

Lead Forensics

JUNE 30, 2025

Benchmark : A measure of comparison, where businesses put their results again industry best practice results. Click-through rate (CTR) : The number of times a link is clicked by a visitor. The more successful version is kept, and the unsuccessful version deleted or archived.

Analytics 52

Analytics Marketing Management Lead Ranking Lead Scoring 52

Orange Owl Blog

DECEMBER 28, 2024

CTR (Click-Through Rate): CTR=(Clicks on Content/Total Impressions)100 Explanation: Content performance metrics gauge the effectiveness of your content in terms of engagement, user interaction, and distribution. Always: Include benchmarks to compare performance. Shares: Number of times content is shared by users.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

Orange Owl Blog

FEBRUARY 10, 2025

Competitor Benchmarking Focus: Evaluate competitors’ content strategies to identify strengths, weaknesses, and opportunities. Click-Through Rate (CTR) Measure how often people click on search results. Optimize Meta Descriptions: Craft compelling descriptions to boost CTR.

Top of Funnel 52

Top of Funnel B2B Marketing Lead Ranking Lead Scoring 52

SocialPilot

DECEMBER 16, 2024

Comprehensive social listening should give trend analysis, predict insights, segment audience, and benchmark against your competitors. The Enterprise plan does not support all of these. Several users have been dissatisfied with the tools analytics data, scheduling feature, and video editing glitches, often slowing down their workflows.

Pricing 75

Pricing Price Cost Paid Search Agency 75

Convert

JULY 7, 2025

Clarifying your goal from the start gives you a benchmark to measure against. Convert’s SmartInsert feature prevents flicker and script loading delays so experiments don’t disrupt user experience. Measure UX Improvements with the Right Metrics Not every UX test leads to a clear win. Start by aligning metrics with intent.

Practices 52

Practices Best Practices Ethics Validation 52

Metadata

JUNE 3, 2025

Benchmarking your performance against industry standards helps keep your spending competitive. Regularly compare metrics like CTR, conversion rates, and ROAS with industry averages to spot areas for improvement.Finally, document key insights and adjustments from each evaluation cycle.

Budget Programs 40

Budget Programs Cost per Lead ROAS Allocation 40

Martech

MAY 16, 2025

Industry matters: B2B SaaS, ecommerce and local businesses face different cost benchmarks. If cost per result climbs or CTR drops despite adjustments, its time to cut or pivot. CTR (click-through rate) : Are your ads grabbing attention and driving action? Low CTR usually signals a problem with creative or targeting.

Cost per Acquisition 118

Cost per Acquisition Spending Ads CTR 118

Lusha

DECEMBER 9, 2024

Click-Through Rate (CTR) : The percentage of people who click a link in your email. Industry Benchmarks : Compare your numbers to industry averages to see how you’re doing compared to others in your field. Key Metrics to Track: Open Rate is the percentage of people who open your email. Did you achieve what you wanted?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Email Marketing B2B Marketing 52

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 394

CTR Advertising Benchmark Email Marketing Click Rate 394

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI.

Email Marketing 321

Email Marketing CTR Copywriting Case Studies 321

KoMarketing Associates

DECEMBER 1, 2016

How can your organization make sure you are on the right side of that 50 percent benchmark? Here are a few recommended steps: First, I recommend reviewing all accessible data points (Clicks, Impressions, CTR, and Average Position). Here are a few suggestions. How do you do this? The Google Analytics Audit.

Organization 258

Organization SEO B2B Marketing Analytics Tools 258

Search Engine Journal

FEBRUARY 25, 2021

The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal. How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.

Cost Per Thousand 98

Cost Per Thousand CPM CPC Cost Per Click 98