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Comprehensive Brand Guideline Training: Beyond Writers and Editors

ClearVoice

Training everyone who interacts with content, even those outside traditional marketing roles, ensures that your brand identity remains consistent across all external and internal communications. That’s where interactive, hands-on training comes in. Sales teams create pitch decks, proposals, and personalized email templates.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Hiring, training, paying and inevitably replacing an experienced sales team is resource-intensive. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The ads offered either a free trial or a demo. The total spend on the ads was more than $20 million.

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32 social media training resources and courses every marketer needs

Sprout Social

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.

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Sales Training Software: Transform Sellers into Superstars

SalesIntel

Since digital selling is emerging as one of the new models for marketing and selling products and services, everyone is looking for effective sales training tools to ensure that the company’s selling workforce is well positioned to leverage on the new changes by being armed with digital selling skills.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Larger publishers are much better placed to undertake the data and process overhauls and training that the new environment requires.

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Yelp unveils enhanced ad targeting

Martech

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Improved ads package. Its photo classification abilities. Why we care.