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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Content farming is the strategy of employing multiple freelancers at a low cost, in an effort to generate mass amounts of highly targeted content. This update emphasizes the aspects of a website that drive authority, like high-quality backlinks and mobile-friendly, long-form content over high-volume, low-cost content tactics.

Tactics 189
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6 Alternatives When Your Domain Name Isn’t Available

seo.co

Deciding on a domain name can be a lot of work and something that you’re likely to put your heart and soul into if it’s for your business or a passion project. Imagine it, sitting down thinking, scribbling ideas, hours’ worth of thoughts, all to craft the perfect domain name. Domain Names Identify Your Business.

Domain 80
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How Much Does It Cost to Build a Website (Expert Advice)

Optinmonster

Do you want to know how much it costs to build a website? The cost can vary based on the type of website you want to build, your goals, services to build and host a site, and more. How Do I Estimate the Cost to Build a Website? What’s the Cost of Building a Basic Website? What Do You Need to Build a Website?

Cost 65
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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. This means more marketers and advertisers will be expanding their ad spend, but on which platforms? Continue reading to learn all the signs that indicate TikTok ads will soon take over the advertising world by storm.

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How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. As a side note, most ad platforms use the term “Quality Score,” while others use “Ad Relevance” or something similar.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. Yahoo’s rules are expected to be similar.

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Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. How to determine your domain authority score.