Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. The Magnifier. SAP Concur. The Mastermind.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Biznology

JANUARY 13, 2022

March 15-17, all virtual, Adobe Summit. Adobe has become a martech powerhouse. May 11-12, Berlin, Strategy Summit B2B Marketing and E-Commerce. Sign up for details as they emerge. March 30-April 1, San Diego, Seismic Shift. All about sales enablement, and organized by Seismic, a producer of sales enablement software.

Conference 197

Conference B2B Forrester Marketing Management 197

Adobe Experience Cloud Blog

APRIL 6, 2020

As we unified the Marketo and Magento partner programs with the Adobe Solution Partner Program and Adobe Exchange Partner Program, we brought our respective partner awards together as well. Vaimo’s thought leadership, strategy, and services were key to fueling growth for many of our commerce customers.

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

SocialPilot

JANUARY 31, 2024

Shopify (#POCGo): Shopify is a B2B SaaS e-commerce platform that works as a catalyst to empower entrepreneurs. Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go. Causing a real influence through e-commerce experts, the campaign successfully showcased the benefits of POS Go.

Case Study 90

Case Study Case Studies Work Management Studies 90

Porch Group Media

JULY 13, 2021

Adobe Analytics ). Adobe Analytics ). Adobe Analytics ). Big Commerce ). Big Commerce ). Big Commerce). Big Commerce). Big Commerce). Big Commerce). Big Commerce). Big Commerce). 59% of customers say they are more likely to continue curbside pickup after the pandemic.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Top Rank Marketing

SEPTEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI appeared first on B2B Marketing Blog - TopRank®. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent pointing to increasing attendance, 15.8

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Martech

MARCH 15, 2022

“All businesses must redefine how we engage with customers and deliver digital experiences at unprecedented scale,” said Adobe CEO Shantanu Narayen in his opening remarks at Adobe Summit today. Among the innovations previewed at Summit: Adobe Substance 3D Modeler for 3D creation and sharing (currently in beta).

Personalization 100

Personalization Allocation Budget Programs Forecasting 100

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. – Adobe is a strong ally of marketing innovation. Adobe is known excellence at the crossroads of creative and analytics. Adobe GETS marketing. Good morning.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Martech

JANUARY 12, 2022

billion on e-commerce purchases during the holiday season, according to data from Adobe. The numbers show that e-commerce spenders spread out their shopping more over the months of November and December. Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study.

eCommerce 113

eCommerce Spending Order Pricing 113

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. The Magnifier. SAP Concur. The Mastermind.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Customer Experience Matrix

MAY 22, 2018

Adobe yesterday announced its purchase of the Magento Commerce platform, a widely used ecommerce system, for a cool $1.68 Owler estimates that Magento had $125 million revenue, which would mean that Adobe paid 13x revenue. That seems crazy but Salesforce paid $2.8 It’s just what these things cost these days.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. Figures for June showed the growing value of the digital commerce space, withb spending up 7.5% Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges.

Amazon 94

Amazon Pricing Price Newsletter 94

Martech

MARCH 14, 2023

Towards the end of the 2010s, SAP — under then CEO Bill McDermott — was plainly looking to put its CX offerings on a footing to rival Adobe, Oracle and, above all, Salesforce. Although Qualtrics joined the party, SAP never seemed to completely absorb it, as it had Hybris, for instance, which became SAP Commerce Cloud. Get MarTech!

Enterprise Management 89

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 89

Martech

MAY 11, 2022

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Read next: Adobe CEO says make the digital economy personal.

Pricing 85

Pricing Price Click Rate Loyalty 85

Adobe Experience Cloud Blog

MARCH 30, 2020

Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time. Magento Commerce Launch Package: For merchants looking to get online fast, Adobe Customer Solutions will implement Magento Commerce, including our cloud infrastructure, in 2 weeks.

Paid Search Agency 79

Paid Search Agency Companies SMB Marketo 79

Martech

JANUARY 5, 2022

It’s also compatible with ecommerce platforms, including Salesforce Commerce Cloud, Adobe Commerce, BigCommerce and Shopify. Secondly, although mobile devices are ubiquitous for shoppers, downloading an app remains a stumbling block for frictionless commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Product Marketing Management SMS 98

Valasys

APRIL 20, 2023

Adobe Analytics Adobe Analytics is an enterprise-level analytics platform that gives businesses insights into digital performance. Adobe Analytics is known for its scalability and ability to handle large amounts of data. Price: Adobe Analytics requires a custom quote, and pricing depends on the specific needs of each business.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

TrustRadius Marketing

APRIL 6, 2022

Many use cases for DXPs include teams that want to upgrade their commerce platforms’ customer support and customer journey. Some of these tech enterprises such as the tech giant Adobe. Adobe Experience Platform most popular applications include Adobe Experience Manager, Adobe Audience Manager, and Adobe Journey Optimizer.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Customer Experience Matrix

JUNE 20, 2018

June 19, 2018 Google Invests $550 Million in Chinese E-Commerce Merchant JD.com Source: GlobalNewswire Just in case you had doubts that Google is serious about competing with Amazon in retail, consider this: Google just invested $550 million in Chinese e-commerce merchant JD.com.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Martech

JUNE 30, 2022

shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Read next: Adobe: Online prices were up only 2% in May. Consumer spending increased in May, but only by 0.2%, according to the Bureau of Economic Analysis.

Purchase 92

Purchase Pricing Price Newsletter 92

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide.

Digital Transformation 134

Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Martech

MARCH 16, 2022

This isn’t only the call from Adobe CEO Shantanu Narayen at Adobe Summit, but also the motivation behind the evolving app marketplace landscape, through new discovery features and integrations at Salesforce and HubSpot. Good morning, Marketers, and the digital economy is getting more personal.

Privacy Protection 90

Privacy Protection B2B Privacy Conference 90

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Read next: Prime Day contributed to significant e-commerce growth this year. This is the first decrease since January 2020, just before the pandemic. YoY between 2015 and 2019. drop YoY and 3.2%

Pricing 98

Pricing Price eCommerce Newsletter 98

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy. billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5%

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

DotDigital

APRIL 19, 2021

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. . Peter Sheldon, Senior Director of Commerce Strategy. “I

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

SmartBug Media

SEPTEMBER 29, 2023

E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud. E-commerce integration : Klaviyo's predictive analytics functionality requires e-commerce integration—such as Shopify, BigCommerce, or Adobe Commerce—to access relevant data.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Sana Commerce

JUNE 29, 2023

In today’s digital age, having a strong online presence is crucial for businesses, and an e-commerce web application plays a vital role in reaching customers and driving sales. However, one of the key considerations when embarking on an e-commerce journey is understanding the costs involved in developing a web store.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

SmartBug Media

SEPTEMBER 29, 2023

E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud. E-commerce integration : Klaviyo's predictive analytics functionality requires e-commerce integration—such as Shopify, BigCommerce, or Adobe Commerce—to access relevant data.

Analytics 52

Analytics Marketing AI Practices Allocation 52

ClickZ

JUNE 12, 2020

Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers. His work focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise. Tim Waddell is Director of Product Marketing for Adobe Experience Platform. . Dave Neway.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Martech

SEPTEMBER 8, 2021

The Widen PIM offering centralizes product data for syndication across websites and e-commerce channels, making it a hand-in-glove fit for digital content creation workflows by marketing teams. The trend is towards one-stop shopping in the marketing tech space.

Digital Experience Platform 101

Digital Experience Platform Digital Asset Management Enterprise Management Acquisitions 101

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy. billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Outgrow

MARCH 18, 2024

Example: The implementation of Tableau at Mercado Libre, a leading e-commerce company in Latin America, resulted in a 5x increase in adoption. Adobe Analytics Adobe Analytics platform dives deep into customer behavior across various digital channels. They now have 12,000 active users, 9.4K data sources, and 9.5K workbooks.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Example: The implementation of Tableau at Mercado Libre, a leading e-commerce company in Latin America, resulted in a 5x increase in adoption. Adobe Analytics Adobe Analytics platform dives deep into customer behavior across various digital channels. They now have 12,000 active users, 9.4K data sources, and 9.5K workbooks.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

NOVEMBER 3, 2021

It aims to lift advertising performance through audience intelligence and improve e-commerce results through AI-driven personalized recommendations. Adobe, Oracle and SAP were the other vendors in the race, but they each offered far more than CRM. Among customers are Walgreens and Chipotle. Why we care.

Marketing Management 94

Marketing Management Word of Mouth Aggregators Forecasting 94

SmartBrief - Marketing

AUGUST 4, 2023

This post is sponsored by Adobe. By using cloud-based software, social media, and e-commerce platforms, I can improve my customer reach, enhance my online presence, manage, and analyze data better, as well as boost sales. By using Adobe Acrobat, they minimize the risk of human error when signing contracts and deals. “We

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139