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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

With 87% of marketers reporting higher returns from ABM compared to other marketing strategies, it is clear that this shift towards account-centric marketing is yielding tangible results. For example, marketing teams can create custom landing pages, emails, and ads for each account that speak directly to their pain points.

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5 Crucial Things to Know About Facebook Advertising for 2022 Planning

ClearVoice

I highly recommend that you take the time to learn Business Suite and Ads Manager. Ads Manager. Ads Reporting. Traditional advertising relies on impressions and estimated reach to be an effective ad campaign. Because of this, ad optimization and client communication are critical. Facebook Billing. Events Manager.

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

It offers external perspectives, enhancing exclusivity compared to third party data. Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Adjusting the frequency of your emails and working with your IT colleagues to improve your data sources can fix this issue.

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LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Content Standard

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Getting Started With LinkedIn Targeting. Reaching the Right Professionals.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

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Heat Things Up: 3 Ways to Re-engage Cold Subscribers

Adobe Experience Cloud Blog

A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. Send them mid-stage marketing content that gets them acquainted with your company, perhaps a customer testimonial or case study.