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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. How Often Should You Blog?

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Five Takeaways from Advertising Week 2023

Digilant

“Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Premium content is now in the eye of the beholder: the consumer. Enter: Free Ad-Supported TV, otherwise known as FAST. With 72% of U.S.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. However, research on blog frequency suggests that the magic number is 11. Do Your Research.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Are they running paid social ads or posting organic social content? Use tools like Meta’s Ad Library to see your competitors’ ads. Publishing frequency: Are they publishing new content weekly, monthly or less often? Top posts: Track competitor posts performing the best. Publishing whitepapers/ebooks?

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Media buying in 2024

illumin

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buyers place the ads on selected channels and platforms.

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