Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. This can be executed as a “welcome” email.

Email Marketing 108

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 108

Opt Intelligence

JULY 30, 2019

Most marketers understand that Instagram engagement is important. Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. And a list with few opens or clicks across multiple campaigns can hurt your future email sends. But what about email engagement? We can help.

Opt-in 40

Opt-in Activities Advertisements Advertising 40

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Luckily, Google has provided a setup assistant, which will take you through the process and ensure you check off everything on your list when connecting settings from Universal Analytics (UA) to Google Analytics 4 and adding anything new.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Martech

JULY 24, 2023

Acquisition Adding subscribers is critical for your email program’s health. Acquisition Adding subscribers is critical for your email program’s health. But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. They just want to get the email address and go.

Budget Programs 83

Budget Programs Optimization Cross-Selling Opt-out 83

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. This helps ensure you get the best response rate while not isolating or annoying your users. Web push notifications are initiated via an opt-in prompt in the user’s browser. Description. Banner image.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. In the marketing world, these are called ‘lead magnets’ for obvious reasons. What is an email list? Use that to your advantage. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Modern B2B

DECEMBER 4, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Marketing & Strategy 105

Marketing & Strategy Opt-out CAN-SPAM Work Management 105

Modern B2B

NOVEMBER 16, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SendX

FEBRUARY 21, 2020

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing? However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. Didn’t make the live webinar? See the poll on LinkedIn.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. What is an Email Marketing Funnel? Why Should I Create an Email Marketing Funnel?

Top of Funnel 72

Top of Funnel Marketing Funnels Email Marketing Conversion 72

Vision6

OCTOBER 4, 2023

It’s a fact of life that people will unsubscribe from your email marketing list. Privacy concerns: Some subscribers may be concerned about their data privacy and opt out of your email marketing list as an additional precaution. This can be an extremely valuable way to refine your email marketing strategy.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Over the course of last few years, I have been helping our customers with their email marketing. We’ll cover some very powerful tactics which are neglected by 80% of the email marketers. Bunch of them have list size of 100k+.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. Open rates. Bounce rate.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Litmus

OCTOBER 3, 2022

A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. A ‘Manage Preferences’ link makes it easier for people to reduce the frequency of your emails rather than opting out of them altogether. . These are especially important if social media is an important marketing channel for you. .

Design 95

Design Practices Best Practices CAN-SPAM 95

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. Purchasing email lists is linked to several issues that could harm your email marketing initiatives.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. That’s just crazy talk.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Sprout Social

FEBRUARY 16, 2022

Global ad revenue is 19.77 Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. In its early years, YouTube was all about how many eyes were on a video and how many people clicked through to watch it. billion YouTube users worldwide. 2012: Watch time.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2%

Ad Frequency 93

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 93

Vision6

AUGUST 7, 2023

In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Cost per click (CPC). Stage 2: Convert.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Digilant

MAY 17, 2022

This continuing trend in digital audio is paving the way for marketers to utilize smart speaker advertising as more people use smart speakers in their day-to-day lives. If your company produces everyday products, it’s time to consider incorporating audio advertising into your marketing plan.

Activities 52

Activities Advertisements Advertising Paid Search Agency 52

Optinmonster

NOVEMBER 15, 2021

via Digital Marketer. Your Goal: Aside from capturing any leads who haven’t yet opted in to your email list, your goal at this stage is to maximize immediate customer value. You may also have the goal of retaining existing customers and increasing buyer frequency/boosting conversions on your cross-sells and upsells.

Top of Funnel 65

Top of Funnel Opt-out Advertising Funnels Ad Exchange 65

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

ConvertKit

JUNE 16, 2020

Adding sender to address book or contact list. If you’re seeing a complaint rate over 0.1%, you’ll want to investigate why your messages are being marked as spam. Audit your list — Ensure everyone has opted-in to your emails. Each subscriber on your list needs to have provided explicit permission to receive your email marketing.

Deliverability 52

Deliverability CAN-SPAM Ad Frequency Opt-in 52

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181