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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer. Why it matters: Full and accurate records are essential for understanding your market coverage, creating personalized messaging, and making optimal business decisions.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. CTV changed this, opening doors to businesses for whom advertising on television had previously been a pipe dream. And they aren’t alone on this front.

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

Madison Logic

As you focus on crafting and distributing content that appeals to buyers’ emotions, you must also remember that buyers are getting ads and content from competitors, too. Distribution can be challenging, especially as buying committees grow larger and internal changes happen with more frequency.

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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! 3 Important Business Skills for B2B Success. What are your hobbies?

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

While some emails might feel like spam, they aren’t usually classified that way, technically. . In a recent Gartner survey of more than 2,500 customers, 38% said they would stop doing business with a company due to poor marketing personalization efforts. By Michelle Voznyuk , Marketing Consultant at Heinz Marketing.

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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar.