Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. More consumers are watching premium content like live events and major studio films through streaming apps.

Brand Identity 106

Brand Identity Branding Ad Exchange Advertising Agencies 106

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Liveintent

SEPTEMBER 6, 2022

These insights are especially vital as publishers and brands prepare for the depreciation of the third-party cookie , which will change identity and addressability as we know it. So, what did Montulli have to say about the past, future, and present of website cookies? Cookies have been exploited to track customers.

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Learn from the Pros

MARCH 21, 2024

Enhanced Personalization – First-party data helps you understand customers’ preferences and needs way more than third-party data. Improved Customer Retention – First-party data can create more personalized experiences that enhance customer loyalty and retention rates. That’s not deep enough.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Bannerflow

FEBRUARY 3, 2023

It is front-of-mind for businesses, especially content creators. In short, VOD lets users watch content in a convenient and accessible manner. Advertising Video on Demand (AVOD): AVOD is a content model where viewers must watch a video before unlocking the content they choose to view. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

ClickZ

APRIL 3, 2020

Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve. But what are the new customer expectations, technologies, and the experiences that are creating real value?

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Liveintent

SEPTEMBER 7, 2021

By allowing advertising on these properties, retailers help brands leverage insights to reach their shoppers via advertisements in exchange for monetary compensation. All this information enables retailers to understand their customers’ interests and needs clearly. These audience insights present valuable revenue opportunities.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time. Aha,” I said.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. On the surface, many consumers would hesitate to give up financial info in that situation.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Contently

JUNE 13, 2017

Sephora tracks how much money customers spend on its site and automatically enrolls them into a VIP club once they hit a certain amount. Part of the promise of online marketing has always been to understand the customer journey better. We know customers happily live in both the physical and digital worlds. Are the robots coming?

Marketing AI 163

Marketing AI Work Management Marketing Management Trends 163

SmartBug Media

OCTOBER 19, 2022

Social media research should be included during this process and will help you understand the specific outlets your organization should be present on. Social media is a great avenue to push out content to an audience already engaged with your profile. Or perhaps your followers are mostly customers—that’s OK too!

Inbound Marketing 52

Inbound Marketing Social Media Social Marketing Paid Social Agency 52

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. Many cookies also have unresolved identities, which are of little use to publishers in terms of yields. Opaque pricing practices.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Try some of these idea if you want to have a full house for your next presentation: Social media. Press releases. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

seo.co

JANUARY 18, 2021

Table of Contents. + Reciprocal link exchanges. + 9 black hat content marketing tactics to avoid. + Publishing videos to YouTube just to create backlinks. + Duplicate content. + Scraping content. + It doesn’t matter how high-quality the content appears to be or how many blogs are in the network.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Convince & Convert

AUGUST 13, 2013

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Bing and Google.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads. Study the Best in Your Industry.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

Onalytica B2B

APRIL 3, 2018

Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What kind of content do they tend to post? Is it written content or picture content? What can you offer this influencer in exchange for working with you? Is there something other than money?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content. The Necessity of Third-Party Content. You do not need to publish opposing views necessarily, just write from your own perspective.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Being “customer-obsessed” is a trait Sprout shares with our agency partners. Cultivate Award.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 100

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketing Insider Group

JUNE 23, 2014

Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Our customers are tuning out ineffective marketing content. Let’s talk about Banner ads. Marketing has a marketing problem.”

Banner Ads 100

Banner Ads Banners Work Management Ad Exchange 100

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app charts all around the world. Help Me Get Rid Of Ads. �.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

LeadsRX

MARCH 9, 2022

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Grow lifetime value and reduce wasted ad spend.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sana Commerce

AUGUST 16, 2023

A website maintenance checklist helps your B2B business build a thriving e-commerce strategy, ensuring seamless functionality, enhanced user experience, and increased customer engagement. Drive customer satisfaction (and retention) the right way Our blog includes everything you need to know.

Marketing Websites 52

Marketing Websites B2B Customer Satisfaction Lead Scoring 52

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage. The Evaluation Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Scoring 59

Optinmonster

OCTOBER 19, 2020

Do you want to create a custom Emma popup to increase your mailing list? By the end of this tutorial, you’ll know exactly how to create a custom Emma popup that boosts your list. What is a Custom Emma Popup. A/B content testing to track the performance of your emails, giving you data to build better campaigns.

API 89

API Intent Ad Exchange Display 89

Hubspot

NOVEMBER 8, 2017

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. We like to think of it as a “1.0”

Top of Funnel 101

Top of Funnel Sales Management Ad Exchange Advertising Channels 101

Hubspot

JANUARY 29, 2019

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. Shockingly, it didn’t start with “virtual” or end with “intelligence”.

Examples 101

Examples Brand Identity Branding Ad Exchange 101

Customer Experience Matrix

JUNE 27, 2014

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Clients can adjust the breakpoints to create custom performance ranges.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab. CIO Forums. Newsletters.

Work Management 102

Work Management Marketing Management Research Organization 102

SmartBug Media

SEPTEMBER 12, 2022

Our team attended both in person and virtually, so we got to consume way more content than expected—90 pages of team notes’ worth, to be exact! We want to share all the knowledge and content we consumed, so we aren’t keeping those 90 pages to ourselves. Michael Battaglia NFT.Kred, Director, Customer Success. Marketing trends.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding).

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100