NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

NOVEMBER 17, 2022

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Onalytica B2B

DECEMBER 14, 2017

An added challenge is that there’s no one size fits all approach. You also have to share the work they do and have a personal exchange. For example: inviting influencers to a program in which they create some thought leadership content, in exchange for early or exclusive access to your product. DOWNLOAD NOW!

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

SmartBug Media

MARCH 24, 2022

Typically, this is a transactional path, but rather than a sale, you are seeking to entice visitors to exchange their contact information and consent to communications for something valuable you are offering. The user finds the answer to their question via your website’s blog. Examples of Conversion Paths. What is the offer?

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Heinz Marketing

FEBRUARY 25, 2021

This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. This includes updating these pieces with new SEO parameters, linking to other related content, and adding new context.

Top of Funnel 117

Top of Funnel Content Advertising Funnels Ad Exchange 117

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

RebelMouse

JULY 12, 2022

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Why You Should Care About Signed Exchanges. 21% decrease in load time for MTL Blog.

Google 52

Google Ad Exchange Case Study Case Studies 52

Oktopost

JUNE 14, 2021

While demand generation is tasked with putting a step forward to cultivating that relationship and using value-added approaches to get noticed, lead generation makes it suitable on verified interest by gathering actionable data and transitioning that to your sales professionals. . From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. Call to action wording can be anything from “Download now!” Do you want them to download your eBook? Do you want them to click and read your blog post? Free download. What is a call to action?

Top of Funnel 104

Top of Funnel Examples Conversion Urgency Marketing 104

Optinmonster

MAY 15, 2024

But if they can consume a bit more content first, they might be more willing to enter their email address in exchange for something valuable, like a lead magnet. So instead of your typical Yes/No optin form, you can link the No button to your blog or a specific piece of content.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Zoominfo

JUNE 30, 2022

The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. For example, someone wants to download a gated ebook that you’re promoting via display ads or content syndication. The benefit?

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. What to consider when building a strong customer acquisition strategy.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? Deploy a simple split test of the same ad displayed in three places. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Suppose you run a fitness blog. Make a new plan, Stan What is an email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Lead Forensics

NOVEMBER 23, 2023

For example, they may find your site after seeing a blog post on LinkedIn that offers advice on a topic they are interested in. They may then be encouraged to hand over their name and email address in exchange for a white paper. You may choose to offer an incentive in exchange for their information, such as a downloadable resource.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Understanding Third-Party Cookies vs. First-Party Cookies Cookies have been the silent workhorses powering much of the personalized ad experiences we see today. Contextual Marketing is Making a Comeback!

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

Webbiquity

MARCH 17, 2017

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. Getting a funnel started isn’t the hard part in boosting your brand online.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Metadata

JUNE 1, 2021

Gating your content means it can only be downloaded in exchange for contact information. You want to keep tabs on the people who download your content (that you spent all that time and money on) so you can understand how it impacts pipeline and revenue. You want to drop the downloaders into an email nurture program.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

FunnelEnvy

NOVEMBER 27, 2023

For higher ticket items, you can use “top of funnel” (TOFU) content like blog posts, whitepapers, and industry reports to cover the most common questions and challenges your prospects face to drive organic traffic to your landing page. Retargeting: Only some visitors will convert on the first visit. Lead magnets.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Inbox Insight

OCTOBER 27, 2023

This third party data is typically mined via reverse IP lookup, bidstream data and media exchange/publishing members, collected from sources such as websites, surveys, and social media platforms, and then compiled into a database. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Add links to download full PDFs from your site.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Hinge Marketing

MARCH 15, 2017

Download the “2017 High Growth Study Research Summary” Here. Here’s one way you might approach such a plan: Downloadable Content/Email Marketing/Blogging: Email marketing and guest blog swaps are common in partnerships. End your blog posts with a link to download related content.

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

Anteriad

FEBRUARY 15, 2023

Running these programs can deliver especially strong leads because these individuals directly exchange their contact information to download a high-quality piece of content. Step 1: Evaluate your leads These leads probably downloaded your asset to learn more about a topic they’re interested in.

Top of Funnel 52

Top of Funnel ROI Ideal Customer Profiles Content 52

Choozle

AUGUST 5, 2021

Choozle’s self-serve digital advertising platform is built on the principles of transparency and flexibility to place your digital ads in front of your targeted audience, when you want, and where you want. Site targeting is one of the tactics that puts you in complete control of where your ad will be displayed on the internet.

Ad Exchange 93

Ad Exchange Transparency Click Rate Advertisements 93

RebelMouse

MAY 2, 2022

Click here to read the full case study on Google’s web.dev blog. Signed Exchange: Case Studies on Performance. We optimized how we handle images to further improve speed on high-resolution images for mobile, which has reduced download time significantly. Signed Exchange Implementation. Image Management. New Features.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. If you gate it, maybe only 250 people will download it. Joe’s Friend, New York.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. Instead, create visual elements, repurpose your blogs into engaging videos, and target a wider prospect bracket. This content could be listicles, blog posts, explainer videos, social media content, checklists, etc. See an example from scoop below.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Sana Commerce

FEBRUARY 19, 2023

The most common question might be: “If I’ve already set up EDI with most of my clients, why should I consider adding a web store?” Given these benefits, many B2B companies are considering adding an online sales channel. We get a lot of questions concerning Electronic Data Interchange (EDI) and e-commerce. For this, EDI is often used.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Contently

MAY 2, 2018

Not including bulk orders for organizations that have me come speak in exchange for buying a lot of books.). Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. To prevent that, I’ll top out my audience at a blog post a day, an e-book a week, and four social posts a day.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

BenchmarkONE

JANUARY 3, 2019

Though your competitors may be pulling in subscribers with their daily blog content, it doesn’t make sense for you to take the same approach if you only have a couple of blog posts. Add subscription information to your business cards, or set up a spot where visitors can drop their business cards in exchange for a gift.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Begin a thread on a topic of interest to you and your audience or jump in to provide value-added thoughts or encouragements on conversations already in motion.

Social Media 107

Social Media Social Marketing B2B Thought Leadership B2B Marketing 107

Hubspot

AUGUST 16, 2018

To buy or earn free bitcoins, you first need to download a bitcoin wallet, which is software that allows you to securely send, receive, and store funds in the bitcoin network. Once you download a wallet, you need to set up an account on a cryptocurrency exchange that’s approved by your wallet provider. Buy Bitcoins in Person.

Ad Exchange 68

Ad Exchange Mobile Advertising Advertising Agencies Mobile Marketing 68