5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Now, however, automation platforms collect and organize customer data in advance–making it easier to provide the right messages at the right time based on data-driven insights.

Is SEO Dead? Long Live Social Search!

Marketing Insider Group

It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interaction such as voting, ranking, and commenting in order to better understand the intent of the reader. Social search is amplified by the fact that social content is on the rise.

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Are You Using Intent Data in Your Marketing Strategies? Nearly 7 in 10 Marketers Are Planning to Do So

V12 Data

Assessing information on who is actively in market for your products and services is becoming the new gold standard in marketing across industries. While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach.

ABM Needs Powerful Insights and Tools to Act in Real Time

TrueInfluence

They lack real-time insights and campaign performance data to connect with individuals who ultimately make purchase decisions within their target accounts. Yet many ABM practitioners still rely on “gut instincts” a.k.a. Make ABM and Intent the Way You Do Marketing.

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

It’s about understanding customer intent. Like dotdigital’s new eRFM customer modeling tool, new tech makes it even easier for merchants to recognize customer intent and utilize these moments to generate more sales. . Customer intent for ecommerce marketing.

MartechCube: Martech Leader True Influence Launches the ABM Marketing Cloud

TrueInfluence

True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation.

DestinationCRM: True Influence Launches the True Influence ABM Marketing Cloud

TrueInfluence

True Influence, a provider of of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups, and individual prospects as well as the tools to successfully act on this information across all channels.

TalkCMO: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.

Martech Leader True Influence Launches the ABM Marketing Cloud

TrueInfluence

True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.

True Influence® Launches the True Influence ABM Marketing Cloud™ for Integrated Account-Based Digital Marketing

TrueInfluence

PRINCETON, NJ, August 26, 2020 – True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Plus, you may be missing out on new customers. For those who are short on time, we’ve put together an 18-minute plan. Purchase Intent.

#TBT: 2014 Thoughts on Intent Data

Aberdeen HCM Essentials

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. Target messages at targeted buyer intent signalers. The future of interpreting intent is prediction ,” according to a transitional frame in the video.

Intent Data at a Glance: How Data Visualization Helps You Make Decisions

Aberdeen HCM Essentials

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. On the one side, there’s all the data you generate internally. On the other hand, there is the third-party data that helps you complete the picture. Intent data vendors need to be able to demonstrate how they ensure both.

Intent Data at a Glance: How Data Visualization Helps You Make Decisions

Aberdeen HCM Essentials

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. On the one side, there’s all the data you generate internally. On the other hand, there is the third-party data that helps you complete the picture. Intent data vendors need to be able to demonstrate how they ensure both.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. With visibility limited to digital behavior tracked on your own corporate website, lead and account scoring provides a purview to a fraction of the opportunities developing all around. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

Benzinga: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

26, 2020 /PRNewswire/ — True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. The True Influence ABM Marketing Cloud provides users with a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision.

MarketWatch: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

26, 2020 /PRNewswire/ — True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. The True Influence ABM Marketing Cloud provides users with a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision.

Morningstar: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

26, 2020 /PRNewswire/ — True Influence ®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. The True Influence ABM Marketing Cloud provides users with a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision.

Seeking Alpha: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. Users can micro-target hard to reach segments, based on purchase journey stage, purchase intent, and extensive demographic filters.

True Influence® Launches the True Influence ABM Marketing Cloud™  for Integrated Account-Based Digital Maketing

TrueInfluence

PRINCETON, NJ , August 26, 2020 – True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. The True Influence ABM Marketing Cloud provides users with a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision.

Online Shopping, Evolving Consumer Behaviors and the Importance of Consumer Data in Today’s New Economy

V12 Data

They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase. Jungle Scout recently compiled some great research on these trends. Do you have access to the right technology to act on data insights?

4 Hints to Convert Inbound Leads to Sales

HG Data

Intense competition increases the length and complexity of the sales process, as prospects have more to consider when making purchasing decisions. Successful lead nurturing guides the buyer from initial interest toward purchase intent through consistent and personalized communication.

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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

We’re now going to look at the latter half of this client all hands, which separated businesses into four groups based on how they’ve been affected since the onset of the pandemic. There’s little point in spending the limited budget you have on driving demo requests for example.

Marketing Cloud: Get a clear picture of your audiences and opportunities

TrueInfluence

As I discussed in my last post , advanced B2B marketing and sales methodologies, such as Account-based Marketing (ABM), rely on deep integration of marketing and sales systems. The general conclusion: even martech companies can’t agree on what the perfect martech stack looks like.

Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy

Aberdeen HCM Essentials

Companies utilizing both voice and automation focus on establishing a seamless connection between all these interactions to ensure the consistency of customer experiences across all channels. Collectively, the above findings on the evolution of voice across contact centers reveal that digital enablement isn’t a total replacement of voice interactions in favor of digital channels such as email, social media, live chat, or messaging. Digital enablement is almost everywhere.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7 What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters.

The Rise of the Adaptive Enterprise: Takeaways from QAD’s Explore 2019

Aberdeen HCM Essentials

To thrive in this volatile environment, enterprises must quickly adapt (sense; plan; act) by responding to these business needs. Moreover, winning companies take on the characteristics of the adaptable chameleon, not the ostrich that buries its head in the sand. On the other hand, RIM went from leadership to irrelevance in a matter of years by ignoring competition from rival mobile operating systems iOS and Android. Last week I spent two days at QAD’s Explore 2019 conference.

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6 Predictions for the Convergence of IoT and Digital Marketing

Hubspot

We're on the cusp of a tectonic shift in digital marketing. For example, if you run out of milk or it spoils, a refrigerator connected to the internet could recognize your need and display a message on its screen or your phone about the best milk deals in town. This will allow them to capture interactions, conversion metrics, and consumer behavior predictions and link them to purchase-intent data. Changes to the digital marketing landscape are clearly on the horizon.

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. With visibility limited to digital behavior tracked on your own corporate website, lead and account scoring provides a purview to a fraction of the opportunities developing all around. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. Despite it’s enormous value, intent data isn’t leveraged as often as you might think, although its use is increasing year after year as more marketers continue to realize its potential.

The Science of Emotions: What’s Behind PPC Ad Copy

QuanticMind

The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring. . Alternatively, taking the time and effort create a PPC message that resonates with emotions can have a huge impact on advertising performance. As with fear, PPC ad copy that evokes feelings of guilt sheds light on what happens when people don’t take action. For insurance: You’re wasting money on car insurance. Act now!

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Our Top 9 PPC Predictions for 2019

QuanticMind

Dynamically suggesting products or services based on their needs. It’s possible to include a chatbot as a widget on your landing page as an optional element. Among other things, automation can take over tedious manual campaign management tasks, freeing up managers to focus on new growth initiatives. Search queries reflected user intent, and can tell advertisers a lot about the person behind the keyword.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

“Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter. ” The Play Button is the Most Compelling Call-to-Action on the Web With the play button emerging as the most compelling call-to-action on the web, demand for video marketing technology grew exponentially in 2014. Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Skype 50

Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter. The Play Button is the Most Compelling Call-to-Action on the Web With the play button emerging as the most compelling call-to-action on the web, demand for video marketing technology grew exponentially in 2014. Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

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4 Ways Marketing Automation + Video Integration = Smarter Marketing

Vidyard

to product how-to’s, consumers are being entertained and informed by a massive global library of streaming cinematography every second of every day on every type of device. Put Lead Generation on the Fast Track Online videos are a special breed of content for three reasons. And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. Here’s a real-life scenario: Let’s say a lead was on your site and spent 3.5

Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

Better targeting audiences based on behavioral signals. Optimizing bids to maximize return on ad spend (ROAS). Third-party behavior intent data from platforms around the web. Without a doubt, the wealth of data available today enables marketers to better understand the intentions, preferences and buying patterns of individual members of their audiences, while also making it possible to better track the nuances of the market they’re advertising in.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

To help you, we created a list of ABM tools organized by function: Tools that exclusively focus on helping you build great prospect lists Tools that help you execute your account-based marketing plans Tools that offer a full suite of actions you need for a thorough ABM undertaking Each section has a quick summary of the tool, plus user ratings from G2Crowd and pricing information whenever available. Rating: 4.7/5 stars on G2Crowd (based on 36 reviews).

Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

Frankly, this is not surprising since most MAP solutions don’t provide out-of-the-box or native functionality to track and report on video viewership. The facts speak for themselves: even at a senior level, 75% of executives watch work-related videos on business websites at least once per week, and Demand Metric has found that close to 70% of B2B marketers are using video in their content mix. Can you score leads based on the amount of video content consumed?

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47 Top Account-Based Marketing Tools for 2018

Leadfeeder

To help you, we created a list of ABM tools organized by function: Tools that exclusively focus on helping you build great prospect lists Tools that help you execute your account-based marketing plans Tools that offer a full suite of actions you need for a thorough ABM undertaking Each section has a quick summary of the tool, plus user ratings from G2Crowd and pricing information whenever available. Rating: 4.7/5 stars on G2Crowd (based on 36 reviews).