Marketing Insider Group

NOVEMBER 15, 2021

Emphasizing limited product availability, using time to create urgency, and highlighting demand with social proof are all scarcity tactics that motivate customers to act. Hubspot recently surveyed 300 general consumers to see how they felt about products in limited supply. How to create demand using content marketing.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

SmartBug Media

MAY 28, 2021

Web developers and marketers now have a powerful tool to quickly craft stunning websites: HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. What are Default HubSpot Themes?

Hubspot 59

Hubspot CMS Development Broadcasting Template 59

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. However, video also frequently includes other human beings speaking, acting, or narrating. Webinars or Q&As.

Content Marketing 269

Content Marketing Planning Webinar Metrics Content 269

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

JUNE 6, 2024

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. The outcome?

Marketing AI 69

Marketing AI Enterprise Management Tools Data Hygiene 69

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Hubspot

APRIL 2, 2020

Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. Those chatbots triaged, qualified, and routed prospects to the right team or content resource. Listening to your audience and acting on their feedback goes a long way.

Class 86

Class Hubspot Conversion Customer Satisfaction 86

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Hubspot

SEPTEMBER 28, 2020

At HubSpot, we love brainstorms. Brainstorming is one of the most productive team-building activities we use at HubSpot. Brainstorming is one of the most productive team-building activities we use at HubSpot. Director of Marketing at HubSpot. "A How to Run a Virtual Brainstorm. Give your team a headstart.

Work Management 101

Work Management Hubspot Tips Planning 101

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. That’s precisely the problem we set out to solve with ZoomInfo Copilot. At best, this is a serious disadvantage. That increasingly narrow opportunity gap is where deals are won or lost.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. B2B buyers crave tailored experiences.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

Hubspot 97

Hubspot Work Management SWOT Marketing Management 97

Hubspot

DECEMBER 12, 2019

Adding the podcast to search results is going to affect content creators, SEO specialists, marketers, and perhaps most importantly, it will also likely have a major impact on podcasts. With over 700,000 podcasts out there , millions of episodes and even more hours of content, podcast are a set of data that Google can help people sift through.

Hubspot 100

Hubspot SEO Design SERP 100

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

Hubspot

MARCH 27, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Your company's CRM should be able to clue you into what piece of content your prospect engaged with or downloaded. Sales is an increasingly consultative profession. Where are you in the budget-setting process?

Top of Funnel 75

Top of Funnel Buyer's Journey Hubspot Sales Qualified Leads 75

Zoominfo

FEBRUARY 27, 2021

These tools must unveil new business opportunities so sales professionals can act on them. HubSpot Sales Hub. HubSpot Sales Hub drives sales team success by providing a suite of selling solutions. The system analyzes various public-facing data points to identify triggers for sales reps to act on. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

JUNE 27, 2019

With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity. As Jay puts it: “Too much content marketing goes through the motions.

Creativity 185

Creativity Content Marketing Planning Content 185

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? You’ve developed content that encourages them to convert. It depends. Are you getting the results you want?

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation? He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Martech

SEPTEMBER 29, 2023

With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers.

Marketing AI 122

Marketing AI Ethics Work Management Marketing Management 122

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Anyword

AUGUST 25, 2022

They’ve branded the change: “The Helpful Content Update.”. What is Google’s “Helpful Content Update”? In short: The update targets websites with large amounts of “unhelpful content” , or content “that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Content Marketing Institute found that 75 percent of enterprise marketers report that their organization outsources at least one content marketing activity annually. Skimping on quality is not an option.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Zoominfo

SEPTEMBER 3, 2020

Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 148

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 148

Marketing Insider Group

AUGUST 10, 2021

Now, they’re looking for a reason to act, and this CTA might be what tips the scale in your favor. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design.

Lead Generation 360

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. And that’s where content comes in. Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product. stakeholders , HubSpot says.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Genroe

FEBRUARY 27, 2018

As an inbound marketer there is nothing quite as frustrating as creating great content, that is read by potential customers, but on which they don’t act: no download, no contact form, nothing. But the HubSpot CRM Prospects feature can help […].

Hubspot 49

Hubspot Tools Generation Leads 49