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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. A frequent guest lecturer at the University of Texas at Austin, Chris is a regular contributor to Entrepreneur Magazine and author of The Practical Pocket Guide to Account Planning. Any Insights Yet?: Connect the Dots.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. Jane shares her concerns about her bill. Yet, only 24% are actually using any form of contact center AI.

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The Balance of Creative Genius and Getting Sh*t Done

ATAK Interactive

For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. I’m your host, Austin LaRoche, CEO of ATAK Interactive. Today, I want to talk about a balancing act, and it’s not an easy one.

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What is Sales Enablement?

ATAK Interactive

In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals. I’m your host Austin LaRoche, CEO of ATAK Interactive.

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Brand Innovator’s Leadership in Brand Marketing Summit at SXSW

illumin

Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing. illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

Each round of problem brainstorming should be about 8 minutes so that everything can be done within an hour. In this arrangement, each speaker is allotted only about 5 – 10 minutes to make their presentation, which can be with or without slides. They can present a story about anything relating to the event theme.