Vision Edge Marketing

MARCH 12, 2024

A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth. Ensure the team involved in the data collection process has the skills to effectively gather, interpret, and utilize the data. The test phase is about determining whether there is merit in an idea or concept.

Training 242

Training Work Management Paid Search Agency Analytics 242

Zoominfo

OCTOBER 10, 2023

To ensure we were meeting the challenges posed by this rapid global growth, ZoomInfo connected with many of our largest customers to learn more about their needs and plans. Here’s how our teams made such dramatic improvements a reality. We took that feedback to heart and got to work.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. And we’re not just talking about structured data like a spreadsheet or a relational database. The two go hand in hand.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Salesforce Marketing Cloud

MARCH 19, 2024

A Serviceblazer is a team builder, problem solver, and customer advocate. They’re not only adept at personally delivering great customer service, but also inspire their team to deliver the highest standards of customer care and a next-level customer experience. Share knowledge The Serviceblazer Community is all about learning.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

APRIL 11, 2024

Higher-ups want us to do more with less (efficiency). But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. They should not inundate us with every shiny new tool, AI or otherwise.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Mastercard making team green. For us as a bank, our scope 3 emissions are finance emissions. Image: Green Media Summit.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

MARCH 11, 2024

And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. For the sales team, better conversions, less garbage in, less time wasted, etc. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. Stop sending busy work to the Sales team.

Efficiency 99

Efficiency Marketing Automation Services Lead Ranking Branding 99

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care.

Buzz 52

Buzz CMO Outreach Linkedin 52

Salesforce Marketing Cloud

JANUARY 17, 2024

A customer Service Star is a team builder, problem solver, and customer advocate. They’re not only adept at personally delivering great customer service, but also inspire their team to deliver the highest standards of customer care and a next-level customer experience. Here’s what they told us. 1.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We’ve been thinking about it since 2022. The Sentry team wasn’t only worried about customer acquisition without cookies. We took a slightly different approach.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We

Marketing AI 109

Marketing AI Merchandising Enterprise Management Long Tail Marketing 109

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. But even they will be selective about how they engage to reach their goals on social.

Social Media 114

Social Media Social Marketing Media Planning 114

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Work Management 116

Work Management Marketing Management Software Product 116

Martech

APRIL 5, 2024

Dig deeper: Why we care about retail media networks Data. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Like retailers, we have first-party data and a dedicated audience.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. In which formats? Historical data.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. I am pushing everyone on my team to explore AI’s potential aggressively. However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do.

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

Martech

APRIL 15, 2024

That was the effort I was hired to do, so we put in place a marketing technology stack to make sure that our different teams in different markets could have access to their piece of the database (and only their piece) so that they could leverage digital activation. This is something else that may differentiate us from other companies.

Work Management 107

Work Management eCommerce Budget Programs Marketing Management 107

Martech

APRIL 16, 2024

This example shows us the difference between real-time data and real-time marketing. The only reason to make this distinction is there can be major technical and organizational costs to imposing real-time requirements on the marketing team. Some teams have resources to handle it and some don’t. Take an abandoned cart email.

Enterprise Management 114

Enterprise Management Paid Search Agency Planning Marketing Management 114

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, “Being outside brings out the best in us.” Did your team really unplug from L.L.Bean’s presence completely? What did other team members do?

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Those are really what bring our sales and marketing teams together. A: I’m lucky I have a great leader who also runs our marketing team.

Ideal Customer Profiles 123

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 123

Martech

SEPTEMBER 19, 2023

It’s an ongoing task that we need to be agile about with new data sources, but also consistent with routines and rigor because it is absolutely table stakes to drive the personalization in our campaigns.” It’s about] looking beyond the native integration for additional business value.”

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Automation Lead Scoring 121

Walker Sands

MARCH 13, 2024

Fast forward to today, and our teams have come together as a unified demand gen team dedicated to driving important business outcomes for our clients. I asked Derek to share more about his new role, his vision for the Demand Generation department, and his insights on digital marketing trends. What are you excited about?

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. Leaders must be prepared for the challenges to come.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

FEBRUARY 28, 2024

Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. For various reasons, lead generation has become one of the dominant strategies of B2B marketing teams to satisfy this pressure. It’s tangible and can be used to tell a great marketing story.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Brandpoint

SEPTEMBER 26, 2023

Our team members pride themselves on forming real partnerships with their connections at different agencies around the country. These relationships have helped us stay relevant and helpful over the past few decades, and Kristi is one of the reasons why these partnerships have flourished. I still laugh when I think about this.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. Teams may be getting smaller with 31% of respondents reporting as solo practitioners compared with 25% last year. The second complexity lies in the way marketing ops teams are configured within organizations.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Budget Programs 107

Heinz Marketing

MARCH 15, 2024

The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding. It’s about seeing the entire customer journey from your customer’s perspective. But true understanding goes beyond the products you offer.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. Atlassian started using Sprout Listening in 2019. Sprout removes the curtain of mystery between all teams that touch social media. in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Engagio

JANUARY 10, 2024

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. After working with hundreds of clients across a myriad of industries, Mark and his team have some pretty unique capabilities. Beyond that, our team plays three primary roles.

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost.

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. The enabling AI tools we use, Crystal Knows and xiQ, can quickly determine an individual’s personality using DISC segmentation.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 122