Email Open Rates Best Practices
NOVEMBER 8, 2019
And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. Fortunately, there’s plenty you can do to push that figure higher – a lot higher. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. We don’t have much to play with when it comes to persuading people to click – just the sender name, subject line, and maybe a few words of body text.