Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 190

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 190

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Marketing Insider Group

SEPTEMBER 14, 2023

Content marketing best practices might change with the winds of technology. I’ve been covering Content Marketing Best Practices for more than 15 years! The main rule of content marketing continues to be: Give buyers engaging, compelling, thoughtful stories and they will gladly give you their attention, respect, and business.

Top of Funnel 336

Top of Funnel Practices Content Marketing Planning 336

Marketing Insider Group

MARCH 8, 2021

Quick takeaways: Content marketing shouldn’t be thought of as an isolated strategy from other marketing tactics or business objectives. Publish meaningful and thoughtful content. How to Use Content in Your Growth Strategy: 12 Best Practices. Then you can use the best practices below to leverage content at various touchpoints.

Practices 363

Practices Top of Funnel Webinar Metrics Marketing & Strategy 363

Marketing Insider Group

FEBRUARY 3, 2025

Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Quick Takeaways Set measurable goals to guide content creation.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 152

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 152

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? This post looks at 10 practical ways to boost leads and maximize your demand generation. Slightly more than half of all global enterprises approximately 61% are already using big data and analytics.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. But the best practice is to keep it simple. Nearly 200 million are in the U.S.

Linkedin 299

Linkedin Advertisements Advertising Practices 299

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Sword and the Script | B2B

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.

B2B Thought Leadership 107

B2B Thought Leadership Software Thought Leadership Ethics 107

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 64

B2B Thought Leadership Content Marketing Thought Leadership Content 64

Thinkers360

NOVEMBER 29, 2024

Announcing the Thinkers360 2025 B2B Thought Leadership Outlook Survey Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader, analyst and influencer community with over 100M followers on social media combined.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Customer Surveys B2B 52

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Those are my thoughts.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 313

B2B Thought Leadership Lead Ranking B2B Marketing Planning 313

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base.

B2B Marketing 97

B2B Marketing Campaigns B2B Thought Leadership B2B 97

Marketing Insider Group

JANUARY 26, 2021

Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. Thought Leadership. Thought leadership.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

sagefrog

DECEMBER 3, 2024

What Is B2B Demand Generation? At its core, B2B demand generation is about planting the seeds of interest and nurturing them into meaningful engagement. Transactional in nature, it can be thought of as a direct exchange: you offer something of value, and in return, you get the data your sales team needs to start a conversation.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 294

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 294

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Train them on best practices for LinkedIn usage and content sharing.

Linkedin 137

Linkedin B2B Thought Leadership Work Management Marketing Management 137

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. For B2B companies, content marketing remains the backbone of effective communication, connecting with decision-makers, addressing complex challenges, and driving sustainable growth.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Trade Press Services

AUGUST 12, 2024

Contributed content can significantly boost your brand’s visibility, credibility, and thought leadership. Despite its value, several myths and misconceptions can hinder brands and thought leaders from fully leveraging this powerful tool. It’s just as important to know the practices for pitching and the standards of editors.

B2B Thought Leadership 97

B2B Thought Leadership Thought Leadership Advertising Agencies Paid Search Agency 97

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 324

Trends B2B Marketing B2B Thought Leadership B2B 324

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. You need to mind how you approach the platform.

Linkedin 127

Linkedin Marketing & Strategy Examples Marketing Strategy 127

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. I believe this approach will take hold all across B2B in 2025. That likely means few best practices and no guardrails. No more talking heads!)

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Trade Press Services

JULY 29, 2024

For B2B thought leaders and marketers, Medium provides an opportunity to cross-promote content, boost brand awareness, establish credibility, and reach new audiences. 10 Reasons to Leverage Media for Thought Leadership Marketing Creating a content stream on Medium has numerous benefits, including: 1.

Advertising Mediums 98

Advertising Mediums B2B Thought Leadership Thought Leadership Digital Asset Management 98

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. Download The 2021 B2B Marketing Mix Report here to learn more.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. I thought so. Besides, I practically got through English Composition 101 by the skin of my teeth. Glad you did. Here’s the deal. That 88 percent increase in leads.

Service 364

Service B2B Thought Leadership Business Newsletter 364

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Source Why is employee-generated content important for B2B brands? These could be quick clips of employees sharing their thoughts on a project, celebrating a milestone, or offering a behind-the-scenes workplace tour.

Examples 116

Examples Generation B2B Thought Leadership Content 116

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

B2BMarketing.net

FEBRUARY 17, 2025

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. In B2B marketing, where campaigns often require handling proprietary or sensitive information, addressing cybersecurity proactively helps establish trust and strengthens a companys reputation.

B2B Marketing 104

B2B Marketing Enterprise Management Phishing Marketing Management 104

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Context) You are an email marketing expert for a B2B financial services company.

CMS Development 105

CMS Development Industry CMS B2B Thought Leadership B2B 105

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices. Lets dive in.

Social Media 95

Social Media Marketing Automation Services Webinar Metrics Budget Programs 95

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Marketing Insider Group

FEBRUARY 27, 2023

At first, we thought so too – until we saw the magic happen ourselves. 5 Year Old B2B SaaS Business Services Firm The Benefits of Aligned Marketing More leads and increased ROI aren’t the only benefits you’ll reap from an aligned marketing team and strategy. Almost sounds too good to be true, right? That means setting aggressive goals.

Lead Ranking 323

Lead Ranking Planning B2B Thought Leadership Lead Scoring 323